Keywords Perception0 Perception0 Factors0that0might0affect0a0person s0perception0 Physical0Characteristics0 Personality0 Cultural0Characteristics0 Basic0Steps0in0the0Process0of0Perception0 Selection Selective0Perception0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Salience0 Vividness0 Novelty0 Familiarity0 Repetition0 Intensity0 Size0 Motion0 Figure0and0Ground0 Social0Learning0Theory0 Past0Experience0 0 Perceptual0Constancy0 0 0 0 0 0 0 0 0 0 0 Organization0 Constructivism0 Personal0Constructs0 Priming0 Prototypes0 Stereotypes0 Scripts0 Perception0Shifts0 Interpretation0 Context0 Closure0 Attribution0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 External0Attributions0 Internal0Attributions0 Attribution0Biases0 0 0 0 0 0 0 0 Fundamental0Attribution0Error0 SelfMServing0Bias0 Attractiveness0Bias0 Similarity0Bias0 Avoiding0Attribution0Bias0 0 0 Perception0Check0 Empathy0