1 31 11 Chapter 3 Ethics Social Responsibility Ethical Behavior unwritten rules governing interaction ex wait in lines please thank you honest polite ethics moral principles values that govern conducts of the individual morals the rules people develop as a result of cultural values and norms Ethical Development Levels preconventional morality based on what will be punshied childish self centered conventional moves toward expectations of society concerned over legality post conventional concerned about how they judge themselves concerned if it is right in the long run Factors that Influence Ethical Decisions extent of problems top management actions potential consequences social consensus probability of harmful outcome time until consequences number of people affected Creating Ethical Guidelines helps identify acceptable practices helps control behavior internally avoids confusion in decision making facilitates discussion about what is right and what s wrong Green Marketing more prevalent with increased in environmental awareness customers pay more for these products companies educate customers of environmental benefits 4 P s of Green Marketing Planning Processes Products Promotion embedding green targets in strategy reduce wasts in operations determine offerings package pricing issues communicate company s message on green CSR Corporate Social Responsibility Philanthropic be a good citizen Ethical do what s right Legal obey the law Economic be profitable commitment by business to economic development while improving quality of life of the community whole society Arguments Against CSR focus on profit expensive businesses shouldn t pay attention ROI return on investment on CSR 1 Enhance reputation brand image 2 83 trust CSR companies Increase profit customer loyalty 89 cost would switch brand if associate with better casues 1 31 11
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