HIST289 Final Review Identifications identify and explain the significance include info from readings definitions should be about a sentence Free Produce Movement people in the north to boycott slavery 19th century goods that were sold through stores were very expensive Significance because it was first time consumers can use products as a political statements to fight slavery first time offers consumer alternatives prior during buycotts consumers were not offered alternatives A boycott campaign started in north by antislavery advocates but didn t work The Diggers started as a radical artistic group talking about ways to change American economy They saw counterculture as a new lifestyle and tried to create alternative ways of living that did not involve money capitalism They took clothing donations shared free food Digger s free stores The Digger Death March they carried a coffin down main street filled with money Significance it was a large movement to reject the capitalist society They were able to sustain an entire subculture without the use of money The Zoot Suit Riots Riots between the mexican american and african americans During the time of war the government had asked people to ration items including fabric Those in these over sized zoot suits were seen as unpatriotic because it was seen as a waste of resources in a time of war Soldiers and white collars beat people up based on their clothing Significance these suits were worn as a way to reflect society at the time jazz and swing Instead they were taken as a political statement about the citizens patriotism It showed how the clothings people buy can have a bigger political statement then necessarily intended kleptomania a mental disease that women were said to had which made them unable to control their impulses and urges which is why they stole things They were seen as inferior and sick Men were not diagnosed with this disease Was only diagnosed to women with money lower class and minorities were arrested for shoplifting Significance degraded women and made them seen as inferior to men Also the disease emerged when consumer culture emerged Peddlers Sold products to citizens and often times ripped people off with cheap fake goods Constantly moved from place to place to avoid the consequences Bring multitude of goods serve as middlemen between retailers and consumers Helped regional expansion of acquiring goods Significance is it brought multitude of goods serve as middlemen between retailers and consumers Helped regional expansion of acquiring goods Vance Packard write 3 bestselling books The Hidden Persuaders The Status Seekers The Waste Makers the first told readers how consumers were being manipulated by advertisers saw a problem with the celebration of wealth commercialism and consumer culture is corrupt Significance first time the public was made aware that they were being specifically manipulated by advertising National Consumers League Started in 1891 it tried to represent consumers and workers together Consumers needed to take responsibility for what they are buying because normally cheap products meant cheap labor To buy means to have power to have power means to have responsibility Promoted fair labor laws food inspection laws childrens rights etc through white label campaign until federal government stepped in with federal laws Edenton Tea Party Political protest in Edenton by 51 Women in response to the Tea Act They vowed to boycott tea and other british products Significance women showed their political power since they were the people in the house buying the tea and other household goods they had to power to boycott the purchases Yuppies Yuppie is an acronym young urban professionals it refers to people in the 20s 30s who are mid upper class to upper class of the 1980s Significant because it highlights how people were increasingly defining themselves by their purchases and it is also an epitome of conspicuous consumption they were buying things and making sure people KNEW what they were buying UFW boycotts United Farm Worker Boycotts lead by Chavez in 1964 they wanted to be recognized as a union by the public they began with public protests picketing etc but were unsucessful But then Chavez said we needed to put economic pressure and needed to use consumer power so we must inspire consumers to use theirs They did so by boycotting California Grapes and other California products Significance highlights the power of consumerism as a political tool and it was revolutionary in terms of that the farm workers managed to inspire consumers TO use THEIR POWER for someone elses benefit Pure Food and Drug Act Passed at the turn of the 20th century 1906 in order to regulate drug and food industry made transportation production and selling of any poison illegal as well as misbranding illegal and this created the FDA to regulate all the new laws Significance It protects consumers it makes sure that people are getting exactly what they are buying Buy American campaign Ad campaign from factory unions targeted to consumers to save their own jobs in America by buying products only made in America Products made in the US had a stamp on them so shoppers knew which products to buy Affected the foreign car market in the public eye Significance Early sign of globalization and it is own kind of protest to protest it as factories moved overseas to foreign countries workers were losing their jobs at home Not only did they hate foreign companies they began to hate foreigners on American soil went from hating Japanese car imports to hating Japanese Silent Spring 1 Rachel Carlson 1960 pesticide abuse and how it effect environment and its significance was it made consumers more aware of the affects on the environment Made awareness to DDT and consequences of large scale food production Anna Jarvis Wanted to create mothers day to do what her mom visioned Thought of a day to bring families together the best way to do so was through the mother Didn t start off as a consumer holiday but turned into one was upset by it Tried to protest mothers day but didn t it didn t work caused the creation of Father s Day shows how Americans commercialize holidays Chain Stores Rose in the 1920s a series of stores that are all owned by the same company designed the same way everywhere and sell all the same merchandise everywhere Significance Offered consumers a wider range of merchandise than local merchants could provide they could go to one store for