Lecture Chapter 10 11 Linguistic Relativity Hypothesis What people perceive is influenced by the language in which they think and speak Benjamin Whorf Use inclusive and immediate language Effective Language we not me us not they Managing Language Define your terms Use concrete words and phrases Use oral language Keep it simple Common Sense and Caution Avoid totalizing language Avoid marginalizing language Avoid credibility wreckers Verbal qualifiers Bad grammar and obscenities Crack found on governor s daughter Prostitutes appeal to pope Actual Headlines Using Your Voice Breathe from your diaphragm Articulate sounds clearly Vary pitch and rate Vary volume Create a mood Time Eyes and facial expressions Gestures and movement Emblems Illustrators Nonverbal Communication Regulators Appearance Environment Posture Touch
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