What makes images go viral 04 18 2013 Image vernaculars vernacular conventional every day language enthymematic modes of reasoning employed by audiences in the context of specific practices of reading and viewing in visual cultures o Breakdown Enthymeme implied mode of reasoning does not need to be explicitly stated Of course the DGs are causing drama of course implies that it is known that sorority girls cause drama in 1850s character o they believed photos and images said something about moral o head shape was drawn to depict moral character larger head more morals o this is the image vernacular of 1895 o How do 21st century North Americans read images The Obama Hug o story On Nov 6 2012 Obama won election o PR campaign sent out this pic that had been taken before at rally in Iowa o Most POPULAR IMAGE EVER for Facebook Twitter o Retweeted 8 000 times Liked more than 4 million times o Pete Susa white house photographer He takes 20 000 photos a week o Why is the Obama hug the one that went viral Obama s eyes are closed Tight hug Chest to chest cheek to cheek Michelle might be up on her heels meeting his height Arms are wrapped around her A sign of true emotion Likable because it is not a political photo Genuine emotions family guy soft side o How does he look less political more genuine Sleeves rolled up No jacket She is in casual dress Not a staged photo candid nothing in the background Gray clouds Images relationships relationships perfect moment We like images that capture the most genuine moments of We want to get a glimpse into the real moment not the picture People like REAL happy pretty moments Photos that are obviously great but NOT staged Images individuals US Olympian replaying what happened Why didn t she stick it Hilary Clinton sunglasses on a plane texting on blackberry o Black business suit piles of papers multitasking o Men in black esque o We look for people that accomplish things We look for ironic pictures Olympian who failed Serious woman casually on phone like everyone else We like to see images of people looking so NORMAL mundane We want to celebrities look average We want to see ourselves in pictures of high profile people 3 women and sting ray photo photo bomb sting ray is photo bombing behind the 3 women people like this photo because its humorous we like photos where we are in on the secret 04 18 2013 04 18 2013
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