Wake the F Up Samuel Jackson 05 07 2013 Rhetorical Situation Video posted in September 2012 presidential election campaign End of September general elections end of campaign People who never pay attention to politics start paying attention now Produced by Jewish council for education and research This video is a parody of the go the F to sleep children s book audio by Samuel L Jackson Wtfu2012 com What was going on at the time Obama slightly leading in the polls in Sept 2012 2008 Obama was cool so much enthusiasm around Obama Black eyed peas video 61 of democrats were more enthusiastic than usual about election day in 2008 Key demographic for Obama campaign young people 51 of voters under 30 turned up at election day 66 of people under 30 voted for Obama in 2012 democrats were worried that people wouldn t turn out to vote like they did in 2008 exigency for this video people were less enthusiastic about Obama only leading by 3 young people might not turn up to vote we can assume Samuel Jackson supported Obama Jewish council for education research Samuel Jackson Constraints Resources popularity role on snakes a plane and book associated him with profanity civil rights activist n hard to take him seriously when it comes to politics swears often 05 07 2013 05 07 2013
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