BMGT301 Intro To Information Systems 2007 Robert H Smith School of Business University of Maryland Why Are You Here Jobs for educated people Global Competition The World Has Changed Non Flat World regionalism Flat World 1 0 Internet WWW Adapted from Tom Friedman Flat World 2 0 hyper connected Social media mobile The Cloud 3 Jobs Have Changed Globalization the IT Revolution have placed work into 3 categories 1 Non routine high skilled jobs 2 Routine middle skilled jobs white and blue collar 3 Non routine low skilled From Katz Autor 4 Where Will You Be This is called employment polarization Non routine high skilled jobs will do very well But With globalization and the IT revolution they can be filled by people in Beijing Bangalore and Berlin Are you ready 5 Course Outline Technology Tools Business Models Information Goods Managing Technology Infrastructure Intro Learning Objectives Define IT IS and MIS Explain how similar businesses can generate very different results due to how their processes are defined and executed People Procedures Data Hardware software 7 Intro Learning Objectives Describe how a business process is a combination of people and machines Explain how the IR AC IS rules affect business processes 8 Themes for this Course IS is THE key enabler for business Competitive advantage Process Transformation New opportunities Technology and the Internet have changed EVERYTHING Adapt or Die 9 Formal Definitions Information Technology IT the methods standards and products used to conduct activities raw technology Information Systems IS any computer based system that people use to work with information and support the information and information processing needs of an organization 10 Formal Definitions Management Information Systems MIS the function that plans for develops implements and maintains IT hardware software and applications that people use to support the goals of an organization MIS is a business function similar to Accounting Finance Operations and Human Resources 11 Purpose of a Business What is the purpose of business Business dictionary com a person partnership or corporation engaged in commerce manufacturing or a service 12 Business Business Processes Each business is made up of a set of processes activities tasks etc Ordering supplies paying bills making sales etc Processes will use people machines Some processes are automated elevators some are manual making music most are a combination Each process will also have a defined set of procedures and necessary resources 13 Process System Components 14 Business Processes What business processes are required to operate a lemonade stand 15 Corporate Goals Businesses put together processes to accomplish their corporate goals The same sets of processes can be put together using different procedures people IS etc to produce very different results Compare Kmart to Neiman Marcus 16 Processes The question is ALWAYS Are our business processes doing what we want them to do Are they effective and efficient Some processes are used to monitor measure or control other processes Audits budgets personnel reviews etc What is the difference between a well run and poorly run business Having many good processes doesn t mean you ll be a success Netflix 17 Efficiency and Effectiveness Efficiency measures the performance of the business including throughput speed and errors Doing things right optimize process Effectiveness measures the impact of business processes and activities including customer satisfaction conversion rates and sell through increases Doing the right things achieve organization goals IS Process Fact of Life almost every process in every business uses IS to execute their processes Finance computer models for raising capital Accounting P L Income statements on computers Marketing analysis of an ad campaign OM quality control analysis Fact of Life when introducing a new product or service you essentially create a new set of processes 19 Business Change Business is always changing Business people are always looking to either Improve a Business use IR AC IS rules Increase Revenue Avoid Costs Improve Service Take advantage of a new opportunity like iTunes Create new processes 20 Start with Basic Tools Advanced Excel decision making with data Pivot Tables Goal Seek Optimization Scenario Manager Database 21
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