Catalogs United rural and urban America Companies released books that had products in it that people should buy Expansion of the postal service brought catalogs to rural and urban America Everyone could shop at the same marketplace and share the same consumer culture no matter where they lived Com Stock Law Would mail a child Com Stock Law was a law that you were not allowed to do so Fee Jee Mermaid Monkey head sewed to a fish tail that someone bought Important because of how it was advertised Makes people think that it s a greater value than it actually was Would have people pay to go see it advertised as a new mythical creature Instead of advertising goods it is advertising a collector s item Can spend money on things you don t necessarily need to go see a mythical creature is not necessary Office of Price Administration During WWII created it to make rationed vote and tell everyone what they were allowed to buy Made rationed votes for every family so they know how much of something they were allowed to buy Shows how average citizens could contribute through the war effort by controlling how much they buy and reducing their consumer spending Nonintercourse South boycotting North stopped buying things from the north and only consumed things from the south Offered the first consumer alternative instead of just boycotting laid the groundwork for consumer activism Market Revolution Change in production litigation commerce transportation and communication Better way to get products to consumers Self sufficiency was replaced by interdependence Consumer Surplus People who think gift giving is wasteful Idea is that the massive amounts of gift cards given each year but get lost or money wasted Money is not spent by consumers but is still profited into the community 2 billion unconsumed Wasteful from a consumers perspective Uneven distribution of producer consumer capital all the capital goes into the service provider Write down your opinion on it Shows the negative affects of commercializing what was once a meaningful holiday Battle in Seattle 1990 s coming to world trade organization meetings Arguing against globalization Shows the start of the movement against globalism publicizes it But at the same time was pretty ineffective National Consumers League White Labels gave the people a voice One of the first major movements for workers rights consumers should demand safety and reliability through what they buy Consumers had power to make a difference based on their consumption habits In response to The Jungle Founded in 1899 Salaula Physical marketplace in Africa where American worn goods are shipped to for charity Globalization cotton from Texas other products given to China to put the shirt together then shirt ends up being Given to Africa for charity once given to Africa men and women have a chance to identify themselves through consumerism with their goods Salaula itself is the marketplace in Africa where the goods are being sold for significantly less Textile Recycling Rag recycling where mothers and children would collect scraps and make clothes better or last longer Collected scraps for later use Importance is using old fabric as new clothing household cleaning agents or tradable commodities Diggers Counterculture collective with benevolent anti consumerist ideology Offered a radical alternative to U S consumption at the time Could trade goods Anna Jarvis Wanted to create mothers day to do what her mom tried to do Thought of a day to bring families together the best way to do so was through the mother Didn t start off as a consumer holiday but turned into one was upset by it Tried to protest mothers day but didn t work Essay 2 Shopping at Wal Mart supporting India s poor treatment of workers and lack of foreign policy 2 Democratic equal and fair access Look at women and minorities Talk about whether it consumption made them equal or not 10 Rachel Carson talk about her book Planned obsolescence perfectly good working things with things that are better waste coming from that Rise of industry decline in air water and food quality Lorax is a funny insight to show America the issues with the environment 3 Zoot Suit Riots Greensboro Sit Ins Examples of how race was an issue with consumer history Shift in advertising to appeal to women Ads used to be towards Men and then spun to be advertised to women Women in the suburbs how are they controlling consumption what are they buying etc 8 Kitchen Debate Different concept of democracy the politicization Talk about the consumer movements for equality Kitchen Debate Nixon argued that From the Strasser book 3 examples