dJL MC 342 Exam 2 Notes Feb 18 Type and type classifications o Pictographs o Pictographs to ideograms or symbols o Writing with a type of weed on some type of paper o Kania form o Phoenicians o The Roman Alphabet The Final Additions U J W o Majuscules o Invention of minuscule monks o Thick and thin strokes o Serif or Sans serif o Uppercase and lowercase o Apple o Lipton The Brisk Tea o 1960s Salon o 1850s Saloon o A font designate the range of all letters and symbols with specific type or type size o Italic or oblique o Variations of weight thickness of strokes o The family variations of a particular design light light italic regular Stress the line that connects the thinnest portions of the letter italic bold bold italic Classification of Type o Oldstyle Roman Garamond Palatino Goudy Oldstyle Old style horley Trying to make a good thing better Caslon Transitional vs Oldstyle o Cut Transitional very clean cut no rounded edges Oldstyle rounded edges o Width is a defining characteristic Transitional larger width Oldstyle smaller width o Stress Transitional more vertical Oldstyle very angled Modern Romans o Thick vs Thin strokes Feb 22 Ascender Baseline the imaginary line the words sit on Bowl that round area that creates an open space Cap Height the height of the capital letter Counter the white space created from the bowl Descender part than hangs belong the baseline Ear hyphen looking thing on lower case G s X height the height of the main letter body height of a lowercase letter x Serif feet on letters From Gutenberg to now Texture Divided into 6 basic families Blackletter o Very ornate o Thick with diagonals and thinner supporting lines o Stylized endings o Based on handwriting o Traditional o Conservative o Religious content o German content o Typography sets visual texture tones and mood Typeface persona Size o Height Type is measured in points pt The height of the metal body holding a character 1 pt 0 0138 in 1 72 or 72 pt 1 inch o Width Often part of the font style name tekton pro bold teckton pro bold condensed tekton pro bold enlarged o Printed text blocks tend to be 9pt to 12pt o Display type 14pt of larger o Banner headlines 72pt or larger o Color Refers to actual type color and background color o Font Also refers to gray value or density of type on a page The tighter the letter spacing the darker the lines Generally 3 variations of regular face Regular Italic Bold Bold Italic Proper font use and treatment determines level of professionalism o Justification Alignment within margins Left justified ragged right Right justified ragged left Centered Full justification o Space Type is defined by space around it Monospace Each character takes same amount of space Proportional Each character gets its own amount of space Line length generally 55 60 characters or 9 10 words Leading Vertical distance between lines of type Measure in points from baseline to baseline Too much leading makes text hard follow from line to Too little leading crowds text making it hard to read line Kerning Spacing between individual letter pairs Too much space between letters Too little space between letters Word spacing Distance between words Justified text varies word spacing to keep margins equal o Hyphenation can improve word spacing o Animation Multimedia work Important Factors Position Entrance Exit locations Timing Speed Effects Perspectives and Design o Illuminated Text o Legibility vs Readability other Legibility the ease with which one letter can be told from the Recognizing letterforms and word forms We don t read by looking at every letter o First and last letter jumble word trick Ascenders are critical to legibility Determined by spaces As type size decreases spacing must increase Alphabet has 4 shapes o Vertical o Round o Vertical Round combination o Angular Readability the ease with the message can be understood Ease of comprehension Better legibility does not equal better readability Optimal text size 10pt 11pt Medium weight Line spacing should increase with line length Black on white better vs white on black Not all spaces are equal Em space the width of an upper case M Em dash used to indicate a break in a sentence En space half the width of an M Types of spaces Kinetic Type o Oceans eleven type clip Camera vs Human Vison o Camera Sees everything Default correction Limited by lens angle Limited focus o Human Vision Selective Compensates Auto Zoom Auto Focus Qualities of a good photograph o Informative o Impact Visual Impact o Moment Assignment submit two photos on BB by 2pm on Wed March 5 take via camera The Photo should have strong design characteristics It should have strong o Human interest o Visual emphasis o Unique visual elements Economy Repetition P Camera Controls o Shutter Speed The Power of Design o Our world only exists externally not in our minds What is good graphic Design o Very subjective o Changes over time o Varies across cultures Contrast o Refers to differences in Size Proportional variances Center of visual impact Color A lot of contrast energetic youthful design Minimal contrast conservative functional Space Around the edges not trapped in the center Scale determines space Symbolism Time Use can change the perceived meaning In Screen Presentations o Long display time greater emphasis o Shorter display time less emphasis Important in planning transitions o Long slow fade restful or romantic o Quick cuts action or energy Sound Refers to all audio in a presentation o Music o Dialogue o Narration o Sound Effects Sound can change the feel of design piece Balance Rhythm o Refers to the placement of elements o Use of design elements to control the viewer s eye Sequencing Simplicity Unity o Elements o Colors o Style and tone Graphic Design Approaches Music Architecture Sociopolitical forces Freeform free flowing placement of graphics and text Freeform styles o Art Nouveau Vine like borders Flowing curvy type Whiplash curves Mostly women Used for advertising very commercialized Popular 1890 1914 Anti Art 1960 Absurd asymmetric designs Intended to confuse educate gain attention o Dada o Art Deco Popular 1920 1935 19502 Known for its use of colors and textures Streamlined geometric shapes Sans Serif o Pop Art o Punk Consumerism popular culture Angry rebellious random Colors usually two tone usually a black Intended to shock or create a sense of empathy or revulsion o Graffiti Deliberate marking on public or private property Popular 1960s Used by political activists to make