Social Media Peer Production When users collaboratively work to create content products and services Includes social media sites open source software and peer produced services such as Skype and BitTorrent where participation of users provides the infrastructure and computational resources that enable the service Crowdsourcing where initially undefined groups of users band together to solve problems Types of social media Blogs online publication that keeps a running chronology of entries Can share ideas obtain feedback ex Blogger Tumblr Wikis everyone can edit directly from within the browser Users can collaborate on ideas ex Socialtext Google Sites Electronic Social Network allows useres to establish a personal profile link to other profiles share content and repost Can message share media affiliate with groups ex facebook linkedin Microblogging short messaging system messages can be followed Normally very short have a follower list ex twitter Blogs Short for Web log an online publication that keeps a running chronology of entries Readers can comment on posts Can connect to other blogs through blog rolls or trackbacks Started over 10 years ago Trackbacks citation links back to originial blog post Blog rolls list of bloggers favorite sites Two way diaglogues Easy to use comment on search and tag Key uses Share ideas obtain feedback mobilize a community Features Immediate publication and distribution Reverse chronology Comment threads Persistence Searchability Tags Trackbacks Technology Providers Blogger Google WordPress Tumblr Posterous Wikis A Web site that anyone can edit directly from within the browser A website anyone can directly edit Anyone can edit by just clicking edit Roll back if key information accidentally gets deleted it can be rolled back to the old page Griefers usually alter pages Sometimes pages are edited in negative ways Social Media Research has shown that wiki entries can be more accurate than professional publications Electronic Social Network Online community that allows users to establish a personal profile link to other profiles i e friends share content and communicate with members via messaging posts Most personal relationships are reciprocal i e both parties agree to be friends Largest ones facebook and linkedin Feeds are viral in that anyone who follows you can see what you re posting about Linkedin connects workers on a professional network by having them be connected to their firms Microblogging Short asynchronous messaging system Users send messages to followers who Twitter 2006 Can tweet from the web text or smartphone apps One of the main news updaters in the world Can help or hurt companies by tweeting good bad things Application programming interface making data free to other developers o Has made twitter lose business Other Terms RSS really simple syndication enables busy users to scan RSS Reader headlines of newly available content by clicking on an item s title to view items of interest feeds Most email programs and web browsers can also access RSS readers There are also many Web sites that allow users to subscribe to and read RSS feeds a tool for subscribing to and accessing RSS o Many firms use RSS feeds as a way to manage information overload opting to distribute content via feed rather than e mail o RSS readers are offered by third party Web sites and they have been incorporated into all popular browsers and most e mail programs Folksonomies key based clarification systems created by user communities as they generate and review content Mash ups combination of two or more technologies or data feeds into a single integrated tool ex goolge mapnificient googlemaps Location based services computing devices indicating where you are location o Global positioning system tracks your physical Social Media o Augmented reality can overlay data ontop of images on smartphone GPSs Virtual Worlds computer generated world o Avatar animated character for extensible markup language XML can be used to identify data fields made available for use by other applications A tagging language that Mash ups are made easy by a tagging system called XML Site owners publish the parameters of XML data feeds that a service can accept or offer Other developers are free to leverage these public feeds using application programming interfaces APIs published instructions on how to make programs call one another to share data or to perform tasks Promotion Wisdom of crowds a group of average people have more insight than a small group of professionals Prediction market diverse crowd is polled and opinions aggregated to form a forecast of an eventual outcome Virtual World users appear in a computer generated environment in the form of an avatar or animated character most popular general purpose virtual world is Second Life by Linden Labs Many elementary school students get their first taste of the Web through Webkinz Crowdsourcing act of taking a job traditionally performed by an employee and outsourcing it to an undefined large group of people in the form of an open call SMART Social Media Awareness and Response Team firms creating a team to check up on social media to make sure no brand negativity is shown Online reputation management concern over managing a Embassy establishing a presence at various services with a firm s online image consistent name
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