Keywords Perception Perception Factors that might affect a person s perception Physical Characteristics Personality Cultural Characteristics Basic Steps in the Process of Perception Selection Selective Perception Salience Vividness Novelty Familiarity Repetition Intensity Size Motion Figure and Ground Social Learning Theory Past Experience Perceptual Constancy Organization Constructivism Personal Constructs Priming Prototypes Stereotypes Scripts Perception Shifts Interpretation Context Closure Attribution External Attributions Internal Attributions Attribution Biases Fundamental Attribution Error Self Serving Bias Attractiveness Bias Similarity Bias Avoiding Attribution Bias Perception Check Empathy