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OC BMGMT 180 - Lecture Notes 1.6

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The five Ps of marketing are very significant because they are involved in how you are marketing your company in the community etc. The product you enjoy are furniture. you would present or advertise your product on television, magazine, online, or website. This will be the place of your marketing strategy. you will announce a grand open with a promotion by slashing the price to 25% off a certain item. Last you will mail newsletter or sale paper to all customer in your neighborhood and continue to advertise your five P's by reaching all the people around the world. This can be done through commercial, newspaper ads, social media (like Facebook etc.), pass out flier, put up billboard, and get permission from particular business to ask if it okay to put your business card in their store. The five Ps of Marketing:Product: this is the item that you are offering to your customers. This is the product that you will be selling and marketing to your customers. Place: This is where the customers can get the product. A few examples of this would be online or in a store. Price: This is the amount that you are charging for the product. This will determine how much profit youmake on the product and is very important to your marketing strategy. This also includes discounts and sales that you are offering on the product. Promotion: This is how you spread the word about the product that you are trying to sell. If people don’t know about your product, they can’t buy it, so this P is very important. People: This is who you are selling to as well as the people involved that are doing the selling(employees). The people most often deemed as the “people” are the employees that are in direct contact with the customer as these are the people that the customer will remember. For your example, you chose McDonald's Mobile Order System. It's easily accessible on your phone and picks the nearest location (place) it's cheaper as opposed to ordering when you get there and you can get more with the same amount of money, you also get notifications on your phone on deals you may like. (Price and promotion) you enjoy their food (product), and you can choose how to pick it up or have it brought to your car (People) Their mobile ordering makes it very hard to not use. especially when large fries are a dollar just for ordering your usual $3 meal. For your example, you chose Domino’s pizza online ordering system. It is an app on your phone and automatically selects the last location that you visited to order from(place). This is more convenient for me, and the app also updates me with any sales or special offers that they might have (promotion and price). They have two delivery options, you can either drive to the location and have them bring it out toyour car or you can have it delivered to your house (People). Domino’s pizza is also your favorite pizza(product) so having the added convenience of the app is very beneficial.The five Ps of Marketing:Product: this is the item that you are offering to your customers. This is the product that you will be selling and marketing to your customers.Place: This is where the customers can get the product. A few examples of this would be online or in a store.Price: This is the amount that you are charging for the product. This will determine how much profit you make on the product and is very important to your marketing strategy. This also includes discounts and sales that you are offering on the product.Promotion: This is how you spread the word about the product that you are trying to sell. If people don’tknow about your product, they can’t buy it, so this P is very important. People: This is who you are selling to as well as the people involved that are doing the selling(employees). The people most often deemed as the “people” are the employees that are in direct contact with the customer as these are the people that the customer will remember. For your example, you chose Domino’s pizza online ordering system. It is an app on your phone and automatically selects the last location that you visited to order from(place). This is more convenient for me, and the app also updates me with any sales or special offers that they might have (promotion and price). They have two delivery options, you can either drive to the location and have them bring it out toyour car or you can have it delivered to your house (People). Domino’s pizza is also your favorite pizza(product) so having the added convenience of the app is very beneficial.Research, in the text and on the internet, the Five Ps of the marketing mix: Product, Place, Price, Promotion, and People (you may have to do a specific search for People). In your own words, discuss what they are and why they are significant and a required element of any integrated marketing strategy.Then, pick a product or service you enjoy and discuss, in detail, the Five Ps of that product or service. Product-Is the goods or services a company is offering to their customers.Place- is the way the products are available to the customers. The place can be many different ways some examples are in store or delivered to their door.Price- Is the amount charged for the product in order for the customer to obtain.Promotion- Refers to the way the company promotes their product or service. If the way the business promotes the product or service is appealing to the customer, they will be more likely to but that product or


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