EVALUATION FORM FOR MARKETING PLANSPart TwoProject Name: Student Names: Evaluator & Date:Content Factor: Excellent Very Good Acceptable PoorExecutive Summary __________ __________ __________ __________Market/Product Focus:--Mkting & Pdt Objectives __________ __________ __________ __________--Target Markets __________ __________ __________ __________--Points of Difference __________ __________ __________ __________--Positioning __________ __________ __________ __________Marketing Program:--Product __________ __________ __________ __________--Price __________ __________ __________ __________--Promotion __________ __________ __________ __________--Place __________ __________ __________ __________Financial Data __________ __________ __________ __________Organization __________ __________ __________ __________Implementation Plan __________ __________ __________ __________Evaluation & Control __________ __________ __________ __________Writing Factor: Excellent Very Good Acceptable PoorAppearance/Formatting __________ __________ __________ __________Spelling/Grammar __________ __________ __________ __________Clear/Concise Writing Style __________ __________ __________
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