UT ADV 151 - Cognition term paper (6 pages)

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Cognition term paper



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Cognition term paper

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Pages:
6
School:
University of Texas at Austin
Course:
Adv 151 - Advertising Practicum
Advertising Practicum Documents

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Hartej Gill Professor Rehder May 4 2017 TA Esti Object appearance disappearance and attention prioritization in Real World Scenes The primary field of study for this article is the goal directed orientation of attention What the experimenters are curious about is the phenomenon that follows when distinctive features objects that attract attention 1061 distract someone from other stimuli despite that distractor being irrelevant to whatever goal is trying to be accomplished These distracting stimuli can manifest themselves in several ways like abrupt appearance of a new object 1061 sudden disappearance of an already existing object or even objects simply of unique color shape and movement This idea is of being distracted by a stimulus within a field of vision that isn t related to the initial goal is called attention capture To study attention effectively it is essential to establish what kind of scene the subject is viewing before distracting stimuli can be introduced and their reaction assessed A scene from the world would present way too many unique stimuli that would all distract a subject s attention not allowing for any significant theory to be drawn Past study has then shown that capture effects may only be present in a tightly monitored laboratory setting and not be applicable to the real world Brockmole and Henderson seek to reevaluate whether attention capture effects are applicable to the real worlds as they are in laboratory settings We already have established via experiments by various researchers in the past that attention capture is possible by irrelevant stimuli The complexity of real world scenes makes it difficult to apply this theory to everyday attention A previous study on the same subject matter by Brockmole and Henderson had measured subjects eyes ability to move on to a new abruptly shown object within a real world scene The results showed that human eyes whether moving quickly or still are directed to foreign objects faster than could be due



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