You are working with an educational nonprofit who has just received a donation for an advertising budget. At the next board meeting, you will discuss what type(s) of advertisements should be used. Institutional advertising seems appropriate for generating more awareness of the organization. You have compelling pictures displaying your work and can get employees and beneficiaries of your program to participate in the ad. Now you must determine how you will create the message of the advertisement. There are four components to this task: copy, artwork, illustrations, and storyboard. Copy is the verbal portion of the advertising message. The illustrations depict scenes that tell a story or informative facts about the message the advertisement is trying to relay. Artwork includes illustrations and layout design and storyboard combines pictures and words in a sequential order usually displayed in scenes whether they be in motion or still.Select the appropriate component of the advertising message from the drop-down menu for each statement:The advertisement depicts a series of scenes with accompanying text that tells the story of a teenager buying a car with her parents. This is an example of a(n) ---.A company’s advertisement features the tagline, “For all mankind.” This is an example of a(n) .An advertisement includes graphs of statistics of food shortages in developing countries in order to showhow large of a problem the new technology is aiming to solve. This is an example of a(n) .The advertisement provokes an emotional and intellectual response from viewers due to the way the images and illustrations are designed. This is an example of a(n) .You are a legend in the public relations industry. Your clients call you the “PR Guru” because of your ability to select the right public relations tool for every public relations situation. You have an arsenal of public relations tools that you use individually and in coordinated strategies depending on the type of public relations situation you need to address.Select the appropriate public relations tool from the drop-down menu for each public relations situation.(Note: Some tools may be used more than once):Your client decides to increase prices for its services and inadvertently angers customers. In just a matter of days, subscriptions have decreased by 25 percent. The CEO issues an apology, however, it is not well articulated and customers become more infuriated. This public relations situation would best be served by a(n) --.Dozens of organizations are partnering to create awareness of the economic benefits of national climate and energy legislation. This public relations situation would best be served by a(n) .There has been a layer of cover-ups in your organization and they have just come to light by means of the media. Top executives have been arrested and your company is struggling. You are working withvarious departments in order to get the facts and determine how you will respond to the public. This public relations situation would best be served by a(n) .You were speaking at a conference for professionals in your industry and you made several contacts. A journalist approached you and expressed interest in writing an article about your services and introduced you to a business news broadcaster who interviewed you for a feature spot on their television program. The article and the television feature aired the next week. This public relations situation would best be served by a(n) .Your company is gearing up for a winter promotional event and you want to promote it. You have a lot ofreally great looking film footage from a recent ski and snowboarding event. This public relations situationwould best be served by a(n) .An advertising campaign is the creation and execution of a series of advertisements to communicate with a particular target audience. You have been given the responsibility of developing an advertising campaign for your company’s new product – soy sauce chips. A few months ago, the marketing department conducted an experimental focus group session asking customers if they were interested in unusually flavored chips and snacks. Soy was the flavor that ranked highest among respondents, and most of the reasons included wanting interesting alternatives to traditional snacking. Several respondents mentioned these kinds of snacks would be great for themed parties or special occasions. The majority of respondents included suburban females aged 35-40 and young people aged 18-21 in cities and suburban areas. Executives allocated $750,000 for this project over the period of twelve months.You must engage in the eight major steps in developing an advertising campaign. Select the appropriate developing an advertising campaign step (from the drop-down menu) for each description:You have been given a budget of $750,000. This applies to the ''---'' step of creating an advertising campaign.The customers most likely to buy the new soy sauce chips are suburban females aged 35–40 and 18–21 year olds in cities and suburban areas. This applies to the '' '' step of creating an advertising campaign.The position you propose for the soy sauce chips is “taste vacation.” This applies to the '' '' step of in creating an advertising campaign.You plan to air television advertisements in the afternoons when suburban mothers tend to be at home with their children and purchase online advertisements targeted toward young people. This applies to the ''---'' step of creating an advertising campaign.Choose the option from the drop-down menu that best completes each passage:materials such as logos, business cards, stationery, and signs are created to make a firm immediately recognizable.Marketers can control neither the nor the timing of the public relations communication.A is a meeting called to announce major news events.Publicity-based public relations tools offer several advantages, including .Publicity-based public relations tools have a cost.Select the appropriate concept from the drop-down menu for each description. (Note: Some concepts may be used more than once):Stationery is an example of.Annual Reports are an example of .Websites are an example of .Company Magazines are an example of .Business Cards are an example of .Select the appropriate advertising and public relations concepts (from the drop-down menu) for each description:-- such as logos, business cards, stationery, and signs are created to make a firm immediately