1. You are the head of marketing and corporate communications for a major oil company. You have learned through many years of experience that it is imperative that an oil company take a proactive approach to public relationships. With the public’s general disdain for “Big Oil” and the periodic oil disasters that occur, there is a very thin line that separates your company’s public image from favorable versus highly unfavorable. So, every year you lead a project in your company that you have dubbed “disaster recovery planning for public relations”. This project involves a mock rehearsal of how you woulduse various public relations tools to address different public relations events the firm might experience.Select the appropriate public relations tool from the drop-down menu for each description of a public relations event the firm might experience. (Note: Some public relations tools may be used more than once):You want to provide regular weekly updates on the status of the clean-up of an oil spill that occurred off the coast of Alaska two months ago. You want to make sure you can respond to all questions and concerns effectively. This would best be done through a(n) -- .There has been a lot of discussion about the negative impact your company’s activities is having on the greenhouse effect. You have scientific evidence to refute most of those claims. Dispersing this information would best be done through a(n) --.Your company just discovered a major deposit of oil reserves in the U.S. that could eliminate the country’s need to import oil forever. This would best be conveyed through a(n) --.There was a major explosion at one of your refinery plants and various media outlets are circulating many erroneous details about the severity and environmental impact of the explosion. You need to get the facts out quickly and clearly. This would best be done through a(n) --.There is a lot of talk about how the U.S. can reduce its dependence on foreign oil. Your engineers have discovered a number of ways that the average citizen can reduce their individual consumption. You would like to get this message out. This would best be done through a(n) --.2. Choose the option from the drop-down menu that would best complete each passage:Some magazine publishers produce --, in which advertisements and editorial content of copies appearingin one geographic area differ from those appearing in other areas.Evaluation of advertising effectiveness after the campaign is called a(n) --.The -- of an advertisement is the physical arrangement of the illustration and the copy (headline, subheadline, body copy, and signature).A(n) -- lets an advertiser compare the costs of several vehicles with a specific medium (such as two magazines) in relation to the number of people each vehicle reaches.An evaluation performed before the campaign begins is called a(n) --.In a(n) --, respondents are shown the actual advertisement and asked whether they recognize it.-- is a posttest that asks respondents to identify recent ads and provide clues to jog their memories.3. Select the appropriate concept from the drop-down menu for each description. (Note: Some concepts may be used more than once):-- may include a readability study.-- identifies changes in public opinion affecting an organization.-- may include a readership survey.-- measures the extent to which the general public views an organization as responsible.-- used to assess an organization’s image.4. Match the appropriate advertising and public relations concepts to each description:Firms use a(n) -- to announce major news events.A(n) -- includes a content analysis of messages.A(n) -- is used to pretest an ad campaign.A(n) -- includes basic issues to be included in an advertising campaign.-- seeks to stimulate demand for product category.5. There are eight major steps in creating an advertising campaign. Select the appropriate step number for each of the eight steps listed below:Creating an advertising message is step -- of the advertising campaign.Creating the advertising platform is step -- of the advertising campaign.Identifying and analyzing the target audience is step-- of the advertising campaign.Executing the campaign is step-- of the advertising campaign.Defining the advertising objectives is step-- of the advertising campaign.Evaluating the effectiveness of the advertising campaign is step-- of the advertising campaign.Developing the media plan is step-- of the advertising campaign.Determining the advertising appropriation is step-- of the advertising campaign. 6. You are a product manager for Samsung, Inc. You are responsible for Samsung's smartphone product line, and Apple's iPhone line is your major competition. You get very irritated when yourfriends and acquaintances rave about the features and advantages of having an iPhone. You knowthat an informed consumer would quickly recognize Samsung's smartphones actually have better features and advantages than the iPhone. You are meeting with Samsung's marketing and advertising teams to explore ways to get this message out.Which of the following types of advertising would be the best to pursue to get your message out?Institutional advertisingReminder advertisingAdvocacy advertisingCompetitive advertisingReinforcement advertising7. You just joined a major consumer products company as its head of marketing. You are very excited about your new role as well as the opportunity to work with a very talented group of advertising and marketing professionals. In order to get to know everyone on your team, you held a series of meetings with small groups of them to understand what they do and what their concerns are. In every meeting, you ask the following two questions:- Are the advertising initiatives effective at achieving their stated goals?- If they are effective, how do you know?In all your meetings, the answer to the first question is an overwhelming yes. However, when you ask the second question, all you get are puzzled looks. Which of the following steps should you take to help your team answer the second question?analyze your target audience more closely.review your firm's advertising appropriation.implement the "single-source data" technique.create a new advertising platform for the firm.Revise your firm's media plan.8. You are an advertising consultant who specializes in developing advertising campaigns for services-based businesses. Services-based businesses should approach the development of an