How The Media Environment Is Changing

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How The Media Environment Is Changing

Changing Media Environment

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Lecture Note
Washington State University
Comstrat 380 - (ADVER) Advertising Principles and Practices

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Comstrat 380 1st Edition Lecture 21 Outline of Last Lecture I. Internet Marketing II. What are the functions of internet marcom III. Social media tools IV. Types of online marketing communication V. E-mail marketing VI. Viral marketing VII. Why is the internet advertising growing so fast? VIII. E-media developments and applications IX. Issues in Internet Advertising Outline of Current Lecture I. How is the media environment changing II. Channels to contact points III. New consumer media uses patterns IV. New and alternative forms of content Current Lecture I. How is the Media Environment changing a. IMC and the Media i. IMC works to create, sustain, and strengthen brand relationships over time ii. Relationship marketing shifts the focus from a one-time purchase to long- term involvement from all critical stakeholders iii. All stakeholders are seen as communicators who can send either positive or negative messages about the brand. So keep in contact and keep informed II. Channels to Contact Points These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.

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