EXAM 11. Sunshine Lighting sells light bulbs through retailers. The company forecasts consumer demand for light bulbs and produces the forecasted number of bulbs. Next, they send bulbs to central distribution centers who ship bulbs to local warehouses. Sunshine stores the bulbs in the local warehouses until retailers place an order for the bulbs. The bulbs are then put on shelves inthe retailers until retail customers purchase the bulbs. What is Sunshine Lighting’s demand penetration point?a. Between the regional distribution center and the local warehousesb. Between the plant and the distribution centerc. Between the retailer and the retail customerd. Between the local warehouses and the retailer2. Where should a firm look when developing their customer service standards?a. Ask competitors about their customer service standardsb. Ask the customers what service levels they actually requirec. Ask executives what the customer needsd. Ask the sales department what the customers want3. Correct order entry, timely arrival, correct invoices, and accurate overcharges are all components ofa. The Walton systemb. Generally Accepted Customer Service Standardsc. A-level Customer Serviced. The perfect order4. If a Delta Airlines passenger can expect to be transported safely from A to B, but not to arrive on time or receive satisfactory service, which level of customer service does that passenger expect?a. Satisfactionb. Successc. Basic Serviced. Industry Standard Service5. According to the “SCM value proposition” video, where do the “primary, major cost expenditures of a company” come from?a. Supply chainb. Staffingc. Marketingd. Cash flow management6. According to the “Pareto” or 80/20 rule, shown above:a. Sales, profits and service demands should not be considered when determining customer service levelsb. The top 20% or products and customer by sales or profitability are considered the A category and should receive the highest levels of customer servicec. 50% of products and customers are in the B category and should receive the highest levels of customer serviced. The top 80% of the customers account for 90% of profits and should be the focus of customer service7. The Strategic Profit Model can be used to illustrate the impact of logistics and supply chain on ROA (Return on Assets) by:a. Illustrating how increased promotional activity can improve a company’s ROAb. Illustrating how variations in Inventory Costs can lead to different values of the cash-to-cash cyclec. Describing different ways to manipulate variables related to a company’s accounting philosophyd. Illustrating how varying components of Net Profit Margin and Asset Turnover can lead to different values of the Return on Assets ratio8. Days of Inventory + Days of Accounts Receivable – Days of Accounts Payable =a. Cash-to-cash cycleb. Inventory Accounting Cyclec. Product Life Cycled. Order Cycle Time9. “New Paradigm” companies were built upon a _______ Proposition.a. Scarcityb. Supply Chain Valuec. Firm Valued. Adversarial10. Companies lose money on a significant percentage of active customers becausea. They cannot identify the actual costs of selling to individual customersb. They like to give away product to keep the economy strongc. They are afraid to price themselves out of the marketd. They are required to sell to all customers by fairness of completion lawse. They believe that all customers will eventually become profitable11. Which of the following is a characteristic of the demand focused activities according to “TheGreat Divide”?a. Product focusedb. Satisfaction metricsc. Economies of scale and scoped. Efficiency metrics12. A first time buyer purchasing school supplies at Wal-Mart can expect this level of customer service:a. Stableb. Basic Servicec. Successd. Satisfaction13. What is a problem with giving all customers the same level of service?a. Excessive expeditingb. Lower inventory levelsc. Reduced salesd. Loss of C-level customers14. The identification, acquisition, access, positioning, management of resources and related capabilities the organization needs or potentially needs is called:a. Logistics Managementb. Operations Managementc. Supply Managementd. Manufacturing Flow Management15. As discussed in the video “Mast Store—Supply Chain as a competitive advantage,” how did the Mast Store, and other general stores in the 19th century, reflect the “old paradigm” of business?a. Mast Store would compete by lowering the prices of name brands like Patagonia or North Faceb. Mast Store was the only place where customers could purchase goodsc. Mast Store would forecast consumer demand and procure brands and sizes customers wanted to buyd. Mast Store has several locations, so customers could still shop at Mast Store even when they’re traveling16. The insurance and taxes paid on inventory represent which component of Inventory Cost?a. Inventory Risk Costsb. Storage Space Costsc. Capital Costsd. Service Costs17, 18: Questions based on scenario19. Fill in the blanks with the appropriate combination of words: As the time horizon for planning supply chain activities ____, the accuracy of the planning ____.a. Lengthens, improvesb. Shortens, decreasesc. Shortens, improvesd. Lengthens, explodes20. Logistics/Supply Chain Management is closely tied with Marketing as it typically fills which“P”?a. Placeb. Promotionc. Productd. Playere. Price21. According to the video “A CEO’s view of supply chain,” what about supply chain management is important to an executive?a. Supply chain management can help the company to growb. Supply chain management only creates costs without driving profitsc. Supply chain management is a way to monitor inventory costsd. Supply chain management determines the dividends distributed to shareholders22. Increasing flexibility and agility, postponement, and shortening time-to-market are ways to improve which component of the Supply Chain Value Proposition?a. Revenue Growth and High Service Levelb. Optimize Total Costc. End-to-End Cycle Time Compressiond. Reduce Capital Requirements23. Which of the following companies was not discussed in class as revolutionizing its respective market through supply chain management principles?a. Appleb. Procter & Gamblec. Starbucksd. Amazon24. According to the video “Mast Store – Every customer is not the same,” what is one way the Mast Store uses the supply chain as a way to provide customer
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