MSU HB 337 - SP16 HB337 0323_D2L-1 - D3117364

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MSU HB 337 - SP16 HB337 0323_D2L-1

School name Michigan State University

Course Hb 337- Hospitality Information Sys

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Spring 16 HB 337 Hospitality Information Systems Instructor Lu Zhang Ph D Wed 0323 2016 Today Payment tech Website evaluation Next Guest speaker POS Agenda 1 Search Engine 2 Website Evaluation I 3 Website Evaluation II 4 BSC Approach 1 Search engine Crawler SEO Meta tags Back linking 2 Website Evaluation I Dr Kasavana 3 Website evaluation II Content Navigation Aesthetics Connection 1 Content Quantity vs quality Identity Choice cont Choice 2 Navigation Time Links Organized 3 Aesthetics Graphic designs Simplicity Contrast 4 Connection 4 BSC Approach Morrison et al 1999 Cont Cont Technical Marketing Internal Customer Q A

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MSU HB 337 - SP16 HB337 0323_D2L-1

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