MKT 3010Review Sheet: Chapter 6TERMSYou are responsible for all vocabulary in Chapter 6 EXCEPT the following: social risk, compensatory decision rule, multi-attribute model, and noncompensatory decision ruleVIDEOSYou are responsible for knowing the content of all videos shown in class and understanding how they relate to the course material.YOU WILL BE HELD RESPONSIBLE FOR THE FOLLOWING MATERIAL:Chapter 6 – Consumer Behavior- What is the study of consumer behavior trying to accomplish?- What are the types of buying decisions consumers make?- What are the steps in the Consumer Decision Process and what is entailed in each step? When applicable, what factors influence steps within the Consumer Decision Process?o Psychological Factors Motives Attitude- Cognitive- Affective- Behavioral Perception Learning Lifestyleo 2. Social Factors Family Reference groups Cultureo 3. Situational Factors Purchase situation Shopping situation Temporal situation- What is customer satisfaction? How can firms increase customer satisfaction? - What is postpurchase cognitive dissonance and how can it be decreased by firms?- What is customer loyalty?o When business give customer rewards for returning to buy their product- Why is negative word of mouth of concern to marketers?o Degrades product or business- What factors influence the Consumer Decision Process and what is entailed in each of these (examples, definitions, etc.)? What challenges can these factors pose to marketers and how do marketers overcome these hurdles? For those factors not posing a challenge to marketers, how do marketers exploit/utilize these factors?YOU WILL NOT BE HELD RESPONSIBLE FOR THE FOLLOWING MATERIAL:-Exhibits: 6.2,-Specific details about the “Social & Mobile Marketing”, “Adding Value”, and “Ethical & Societal Dilemma” modules material, though reading of these areas is recommended as it may aid in you better understanding the