1st Edition
MKT 3010: Principles of Marketing
School: Clemson University (Clemson )
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Pages: 35All chapter including notes, questions, definitions, and lots of steps!!!
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Pages: 4this lecture discusses the legal and illegal ethical practices of firms
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Pages: 4This lecture describes the process and risks associated with entering a global market
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Pages: 5This lecture focused on sales, explaining the common traits of a sales person and what is required to make a sale.
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Pages: 2this lecture finishes chapter three and then starts chapter 18, focusing on advertising
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Pages: 4all of chapter 17 and the beginning of chapter 3. breaks down IMC and the goals of social media
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Pages: 4this lecture finishes up chapter 15 and also goes through ch 16 talking about the retail world and multichannel marketing
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Pages: 4This chapter focuses on the supply of goods and how the supply chain is related and managed in relativity to other parts of the channel.
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Pages: 4This is a continuation of the last lecture, focusing on pricing.
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Pages: 3This chapter focuses on the pricing strategies a firm may choose to use.
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Pages: 4this lecture describes services and how they stand apart from actual goods
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Pages: 9this test will be over chapters 9-12: STP, marketing reserach and information systems, product branding and packaging decisions, and developing new prodicts
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Pages: 5This finished chapter 11 and chapter 12 and talks mainly about the process of coming up with and the cycles of new products in the market
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Pages: 5This lecture finishes up chapter 10 and begins to explains details about product, branding, and packaging.
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Pages: 2This lecture describes the types and the steps in performing marketing research
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Pages: 3This lecture finished the steps of the STP strategies and started to go into the basics of marketing research.
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Pages: 3This chapter begins to break down the marketing plan starting with the details of STP and its analysis
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Pages: 4This finishes up chapter 6 and is all of chapter 7, which focuses on the B2B market--buying and selling
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Pages: 2This breaks down the steps of how a consumer needs and purchases a product
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Pages: 3This lecture describes the marketing environment as a whole and describes consumer tendencies
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Pages: 2Step 5 of the marketing plan and some growth and downsizing strategies. Also introduces the immediate environment of the company