Broadcast Media Characteristics

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Broadcast Media Characteristics

Broadcast media

Lecture number:
Lecture Note
Washington State University
Comstrat 380 - (ADVER) Advertising Principles and Practices

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Comstrat 380 1nd Edition Lecture 19 Outline of Last Lecture I. Magazine basics II. Newsweek’s bumpy recession ride III. Types of magazines IV. Controlled vs uncontrolled circulation V. Magazine ad sales VI. Magazine readership measurement VII. What are the out-of-home media characteristics VIII. Outdoor advertising IX. Size and format X. Outdoor ad sales Outline of Current Lecture I. Broadcast media characteristics II. Who’s listening III. The structure of the radio industry IV. Radio basics V. Radio ad spending VI. Television basics VII. Television Format Considerations Current Lecture I. Broadcast media characteristics a. Broadcast media refers to i. Radio These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.

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