COM 160 1st Edition Lecture 4 Outline of Past Lecture I. History of BooksII. Info on booksIII. Conglomeration of BooksOutline of Current Lecture I. History of NewspapersII. Development that shaped newspapers todayIII. Current Newspaper Industry IssuesCurrent LectureI. History of Newspapersa. Colonial Newspaper Beginnings i. “Publick Occurrences Both Foreign and Domestic” 1. Scandalous ii. Boston News Letter1. Boring iii. The New York Weekly Journal1. Zenger a. Seditioni. To promote disaffection with government ii. Making people revolt against authorityb. Libeli. Deliberately making public untruths about someoneii. Publishing a false statement c. The case with Zenger:i. Paved way for the 1st Amendment: Freedom of Speechii. Let Britain know that the colonists don’t support British Rule iv. Colonial Papers1. Technology2. Literacy- many illiterate3. Target emographic issues4. Expensive- advertising wasn’t hugeThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.therefore newspapers were aimed at affluent, wealthy, and educated—which is the lesser % of populationb. Rise of Newspapersi. 1830- new techonology introducedii. Penny Press1. Boy buys for 60 cents, sells for 1 cent, profit of 33 cents per dayiii. New York Sun (“Shines for All”- Benjamin Day)iv. Civil Warv. Information Transfer by Wire Telegraphvi. Ethnic Press: Ex: Chicago Daily Defendervii. Yellow Journalism1. Palitzer & Hearst (best penny press owners)2. Nellie Bly3. Lowering journalistic qualities and results in marketplace of change4. Now advertising was a source of incomea. “Lets print whatever- we just want buyers” mentalityII. Developments that shaped newspapera. Wire Services and Features Syndicatesi. APii. New Your Times Serviceiii. King Featuresiv. Washingon Post News Serviev. Newspaper Enterprise Association (NEA)b. Wire Servicesi. One journalist sends to allc. Features Syndicatesi. Feature articlesIII. Current Newspaper Industry Issuesa. The Internet i. Threat to business model?ii. Expands online presence and involves greater interactively iii. See clip with John Oliver: http://youtu.be/E_F5GxCwizcNext class: Bring video worksheets; Test one week from