COM 160 1st EditionExam # 1 Study Guide Lectures: 1 - 4Lecture 1 (January 21)Introduction to Mass Communication: the audience, relationship of culture and mass media andthe effect it has. Mass Communication -Depends on electronic medium, Addresses a large and diverse audience ,One-way, Little to no feedbackAudience -Average citizen-media assumes audience has a limited attention span, prefers to be entertained and lose interest in intellectual demands Relationship of culture and mass media -Culture is learned- especially from media-Mass media includes: Cultural storytellers, cultural forums (values/beliefs), eneryone in media has a responsibility to participate, consumers need to question media, mass media is a business Effects-effects the way we think Lecture 2 (January 26)Concentration of Ownership Aka media consolidation/media convergence  fewer individual or organizations controlEx used in class: Bare aspirin buys a media company because it looks profitable. This is hugely problematic; media creates our reality (voting, public policy), if a company like bare aspirin buysinto the media, it can impact our views. Media is not like anything else- if a business/company has interest in buying into the media, they will gear it towards only wanting a profit, therefore it will be geared towards entertainment issues and lead to a lessening of investigative journalism and important issues. -Concentration of ownership: Couple companies own everything -Conglomeration & Concentration of ownership leads to oligarchy-Oligarchy: Tons of companies funneled into one another Lecture 3(January 28)Books-Gutenberg’s Rediscovery: Moveable type was key and it took him 20 years to develop. He madethe first printed Bible and fear of the power of Printed word developed from authority because it gave people knowledge and power to rebel and invoke change. Historically it was believed that the rulerswanted to reserve translation so that they were the only ones who could translate because they realized the power printedword had and how once it is translated we (the people) can question authorityPrinting in the New World: Juan Pablo 1539: “Breve y Más compendiosa doctina Christiana” in the colonies the first printed book was at Harvard College in Cambridge: 1640 “Whole Book of Psalms”. Printing was controlled by King George II and eventually the Stamp Act was created. -Blockbuster mentality: Big corporations want only best sellers -Alliteracy: ability to read, but unwilling to do soLecture 4(February 4)NewspapersThe New York Weekly Journal: Zenger case developed Sedition (To promote disaffection with government &Making people revolt against authority)&Libel (Deliberately making public untruths about someone&Publishing a false statement ) The case with Zenger: Paved way for the 1st Amendment: Freedom of Speech&Let Britain know that the colonists don’t support British Rule -Penny Press: Boy buys for 60 cents, sells for 1 cent, profit of 33 cents per day-Wire Services: One journalist sends to all-Features Syndicates: Feature