Mkt 3000 Exam 1 Practice ExamNOTE: Use this only as a benchmarking tool (to see where you need further study effort). Do not study this directly! While questions on the actual exam will be similar, the answers will be different and you will need to know the material.1. Which of the following is an example of a firm that uses database marketing?A) Kraft B) American ExpressC) Las Vegas casinos D) SamsoniteE) all of the above2. Which of the following is a characteristic of "good" marketing research?A) is scientificB) uses multiple methodsC) realizes the independence of models and dataD) is ethicalE) all of the above3. To estimate 2006 U.S. sales of its new Dawn with bleach, lemon scent and ginseng product, Procter and Gamble is going to release it in just a few towns first during 2005. What type of market demand forecast method is P & G using?A) past sales analysisB) market factor analysisC) test marketingD) sales area compositeE) survey of buyer intention4. Which of the following characteristics are neccessary for effective segmentation to be profitable?A) it must be sustainableB) it must be attainableC) it must be identifiableD) all of the aboveE) none of the above5. When should you practice mass marketing (no segmentation)?A) neverB) when the benefits outweigh the costsC) when you have a product that is uniqueD) when you only have one productE) Always practice mass marketing!6. Which of the following is an innate need?A) sexB) powerC) affiliationD) all of the aboveE) none of the above7. Which of the following are involved in the purchase decision stage of the consumer buying process?A) cognitive dissonanceB) an analysis of which alternative is betterC) an analysis of how to buy (purchase method)D) all of the aboveE) none of the above8. Which of the following consumer behavior tendencies best explains why some store sales where prices are marked down are so effective?A) availability biasB) anchor and adjustmentC) negative correlational inferencesD) averaging method of alternative evaluationE) representativeness9. The residents of the Hatch Hall dormatory were determined to attain academic success. Last semester in December, the upcoming stress of finals and 12-hour study days were just becoming too much for the residents to endure. "Look people," said the Hatch president, " We have been spending every second of this semester studying. Heck (!) none of our residents has left the dorm except to go to classes or the library. Well we need a break desparately, I'm taking all of us out to Chucky Cheese for some fun!" And so they went and had the time of their lives. Not only were they delighted by the animaltronics and video games, but they also had fun together as a group, sharing stories and laughing as they ate pizza. The next day, they were refreshed and ready for the last push before finals which they aced. They all felt a great personal pride in accomplishing their goal. Which of the following types of benefits, was a direct outcome of the day at Chucky Cheese and doing well on their tests?A) functionalB) personalC) socialD) experientialE) all of the above 10. What factor determines the extent of time/effort spent in the consumer buying process?A) the number of information sources availableB) type of needC) number of alternatives in choice setD) consumer's level of involvementE) all of the above11. Which type of information would normally be more reliable to the consumer in the buying process?A) information from a friendB) information from a groupC) information from previous experience (internal source)D) information from an advertisementE) information from a family member12. According to expectancy gap theory, which of the following would produce the highest level of customer satisfaction?A) seeing a great movie after hearing how great it was B) seeing a bad movie after hearing how great it wasC) seeing an average movie after hearing how bad it wasD) seeing an average movie after hearing how average it wasE) not seeing the movie 13. Laundry detergent Tide stresses its clear point of difference- cleaning power in its advertising . Assuming most people use laundry detergent for its cleaning power, whichof the following statements is valid?A) Tide is using a normative benefitB) Tide has the strongest competitive position in the laundry detergent categoryC) Tide uses laddering up to communicate its brand essenceD) Tide is using the category essence to establish a strong positionE) all of the above14. Which of the following situations might be an example of the "representativeness" bias?A) a consumer decides to go to a fast food restaurant that was recently advertisedB) a consumer decides to purchase a car security system after her friend tells her abouther car being broken intoC) a recent poll that shows most U.S. citizens consider hurricane preparedness to be the most import issue facing the countryD) all of the aboveE) none of the above15. Which of the following is NOT a necessary condition for a marketing exchange to take place? A) Two or more social units must be involved. B) Each party to the exchange must have wants to be satisfied. C) The parties to the exchange must be able to communicate with each other. D) Both parties must have something of value to contribute to the exchange. E) none of the above (they are all necessary conditions)16. With _____ a company is hoping to establish a feeling of goodwill with its customers, suppliers, employees, and competitors as well as establish a sense that the firm cares about more than making a sale. A) customer relationship marketing B) mass customization C) societal marketing D) total quality management E) individualized marketing 17. _____ is the customer's perception of all the benefits of a product weighed against all the costs of acquiring and consuming the product. A) Quality B) Revenue C) Price D) Value E) Economy 18. One of the external MICROENVIRONMENTAL forces that affects a company's marketing system is: A) suppliers. B) federal legislation. C) technological advances. D) changing social values. E) demographic changes. 19. An advertisement for Suisse Mocha, a General Foods International Coffee, reads, "Drift into a chocolate daydream." This message is aimed at people who like to pamper themselves and is an example of how _____ segmentation is used. A) product-use B) geographic C) psychographicD) demographic E) usage-rate 20. What type of survey should be used when it is most important that respondents answer