Mkt 3000 Exam 1 Practice Exam NOTE Use this only as a benchmarking tool to see where you need further study effort Do not study this directly While questions on the actual exam will be similar the answers will be different and you will need to know the material 1 Which of the following is an example of a firm that uses database marketing A Kraft B American Express C Las Vegas casinos D Samsonite E all of the above 2 Which of the following is a characteristic of good marketing research A is scientific B uses multiple methods C realizes the independence of models and data D is ethical E all of the above 3 To estimate 2006 U S sales of its new Dawn with bleach lemon scent and ginseng product Procter and Gamble is going to release it in just a few towns first during 2005 What type of market demand forecast method is P G using A past sales analysis B market factor analysis C test marketing D sales area composite E survey of buyer intention 4 Which of the following characteristics are neccessary for effective segmentation to be profitable A it must be sustainable B it must be attainable C it must be identifiable D all of the above E none of the above 5 When should you practice mass marketing no segmentation A never B when the benefits outweigh the costs C when you have a product that is unique D when you only have one product E Always practice mass marketing 6 Which of the following is an innate need A sex B power C affiliation D all of the above E none of the above 7 Which of the following are involved in the purchase decision stage of the consumer buying process A cognitive dissonance B an analysis of which alternative is better C an analysis of how to buy purchase method D all of the above E none of the above 8 Which of the following consumer behavior tendencies best explains why some store sales where prices are marked down are so effective A availability bias B anchor and adjustment C negative correlational inferences D averaging method of alternative evaluation E representativeness 9 The residents of the Hatch Hall dormatory were determined to attain academic success Last semester in December the upcoming stress of finals and 12 hour study days were just becoming too much for the residents to endure Look people said the Hatch president We have been spending every second of this semester studying Heck none of our residents has left the dorm except to go to classes or the library Well we need a break desparately I m taking all of us out to Chucky Cheese for some fun And so they went and had the time of their lives Not only were they delighted by the animaltronics and video games but they also had fun together as a group sharing stories and laughing as they ate pizza The next day they were refreshed and ready for the last push before finals which they aced They all felt a great personal pride in accomplishing their goal Which of the following types of benefits was a direct outcome of the day at Chucky Cheese and doing well on their tests A functional B personal C social D experiential E all of the above 10 What factor determines the extent of time effort spent in the consumer buying process A the number of information sources available B type of need C number of alternatives in choice set D consumer s level of involvement E all of the above 11 Which type of information would normally be more reliable to the consumer in the buying process A information from a friend B information from a group C information from previous experience internal source D information from an advertisement E information from a family member 12 According to expectancy gap theory which of the following would produce the highest level of customer satisfaction A seeing a great movie after hearing how great it was B seeing a bad movie after hearing how great it was C seeing an average movie after hearing how bad it was D seeing an average movie after hearing how average it was E not seeing the movie 13 Laundry detergent Tide stresses its clear point of difference cleaning power in its advertising Assuming most people use laundry detergent for its cleaning power which of the following statements is valid A Tide is using a normative benefit B Tide has the strongest competitive position in the laundry detergent category C Tide uses laddering up to communicate its brand essence D Tide is using the category essence to establish a strong position E all of the above 14 Which of the following situations might be an example of the representativeness bias A a consumer decides to go to a fast food restaurant that was recently advertised B a consumer decides to purchase a car security system after her friend tells her about her car being broken into C a recent poll that shows most U S citizens consider hurricane preparedness to be the most import issue facing the country D all of the above E none of the above 15 Which of the following is NOT a necessary condition for a marketing exchange to take place A Two or more social units must be involved B Each party to the exchange must have wants to be satisfied C The parties to the exchange must be able to communicate with each other D Both parties must have something of value to contribute to the exchange E none of the above they are all necessary conditions 16 With a company is hoping to establish a feeling of goodwill with its customers suppliers employees and competitors as well as establish a sense that the firm cares about more than making a sale A customer relationship marketing B mass customization C societal marketing D total quality management E individualized marketing 17 is the customer s perception of all the benefits of a product weighed against all the costs of acquiring and consuming the product A Quality B Revenue C Price D Value E Economy 18 One of the external MICROENVIRONMENTAL forces that affects a company s marketing system is A suppliers B federal legislation C technological advances D changing social values E demographic changes 19 An advertisement for Suisse Mocha a General Foods International Coffee reads Drift into a chocolate daydream This message is aimed at people who like to pamper themselves and is an example of how segmentation is used A product use B geographic C psychographic D demographic E usage rate 20 What type of survey should be used when it is most important that respondents answer frankly and honestly A personal interview B telephone survey C focus group D shopping mall intercept E none of the above 21 Two of the most important