CPS 49S Google: The Computer Science Within and its Impact on SocietyPerfect SearchSearch using Small DevicesClickStreamsOne-Shot Search Vs. Search AssistantSyntactic Vs. Semantic WebSearch InterfaceCPS 49SGoogle: The Computer Science Within and its Impact on Society Shivnath BabuSpring 2007Perfect Search•Is search with Google perfect now?–Query interface is limited–Coming up with the right keywords is hard–Hidden Web–Search is one-shot (we will talk about it later)Search using Small Devices•Small screens•UPC code scanning and comparison shopping•RFIDsClickStreams•An individual’s clickstream–Profile, personalization•A community’s clickstream•Author’s comment: search engines that leverage clickstreams will be way better than search engines that use link-analysis onlyOne-Shot Search Vs. Search Assistant•Personalization•Search as multi-step exploratory taskSyntactic Vs. Semantic Web•What are the things needed to make the current Web semantic?–Language RDF–Taxonomy standard terminology for objects and relationships–Search engine + Reasoning engine (need other things like verification service)•How hard is it to transform the current Web to the semantic Web–How to develop the taxonomy (top-down Vs. bottom up)?–Effort required from “many”Search Interface•Keywords-based Vs. Structured query language–Grand Canyon in between!•Domain-specific search–Ex: Globalspec–Blogs?–Is that the way to go? (One unified search engine Vs. many domain-specific search engines)•IBM’s WebFountain–Tagging documents aggressively + Help with query spec.–Will it scale? (Recall Hubs Vs. Authorities Vs.
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