Google 2000-2004 Zero to $3 Billion in Five YearsBrief HistoryDealing With GrowthInfrastructure Rules: Distributive ComputingThe Infrastructure: Distributive ComputingWho Should Run Google? Eric SchmidtDon’t be EvilGoogle Gets BigGoogle NewsA Lava Lamp in Every AlcoveJust Who Do These Kids Think They Are?Google Marches OnGoogle 2000-2004Google 2000-2004Zero to $3 Billion in Five YearsZero to $3 Billion in Five Years““If you want the position of God, than accept the If you want the position of God, than accept the responsibility.”responsibility.”Christopher Eccleston as the Son of God, Via Christopher Eccleston as the Son of God, Via OrbitalOrbitalJeffrey CowartJeffrey CowartMarch 8, 2007March 8, 2007Brief HistoryBrief HistoryNeeded a business model that workedNeeded a business model that workedGoogle did not want to host banner Google did not want to host banner advertising on their pagesadvertising on their pagesMarket ChangesMarket ChangesFall Back PlanFall Back PlanDealing With GrowthDealing With GrowthGrowthGrowthYahooYahooMarketingMarketingInfrastructure Rules: Distributive Infrastructure Rules: Distributive ComputingComputingGoogle was liked because it worked, it Google was liked because it worked, it was fast and the PageRank produces was fast and the PageRank produces quality resultsquality resultsBrin and Page did not use main frame Brin and Page did not use main frame artillery made by IBM or Fujitsuartillery made by IBM or FujitsuThe Infrastructure: Distributive The Infrastructure: Distributive Computing Computing If anything broke down they could just If anything broke down they could just swap it out and keep goingswap it out and keep goingThe system could not fail it had to many The system could not fail it had to many individual parts none of which depended individual parts none of which depended on each otheron each otherNew Technology in IndustryNew Technology in IndustryWho Should Run Google? Eric Who Should Run Google? Eric SchmidtSchmidtIn 2000 the hiring process was slow but it In 2000 the hiring process was slow but it picked up as the year progressedpicked up as the year progressedGoogle created a hiring committees to Google created a hiring committees to review every candidate and this was to review every candidate and this was to make sure that they were hiring the right make sure that they were hiring the right peoplepeopleThe board committee was not making any The board committee was not making any process in hiring a CEO to replace Pageprocess in hiring a CEO to replace PageEric SchmidtEric SchmidtDon’t be EvilDon’t be EvilWith all the new employees that Google With all the new employees that Google was hiring, how could they ensure that the was hiring, how could they ensure that the company maintained it’s original DNA and company maintained it’s original DNA and the founders visions, values, and the founders visions, values, and principles?principles?Company values and business issues Company values and business issues open up for discussionopen up for discussionGoogle Gets BigGoogle Gets BigCompany’s mission was “To organize the Company’s mission was “To organize the world’s information and make it universally world’s information and make it universally accessible and useful”accessible and useful”Unsure of how to manage all this growth Unsure of how to manage all this growth Brin and Page decided that they would be Brin and Page decided that they would be in chargein chargeIn 2001Google introduced AdWords and In 2001Google introduced AdWords and was on pace to hit 85 million query’s a daywas on pace to hit 85 million query’s a dayGoogle NewsGoogle NewsOn September 11, 2001 the world On September 11, 2001 the world changes and it needed a media outlet to changes and it needed a media outlet to go togo toA Lava Lamp in Every AlcoveA Lava Lamp in Every AlcoveGoogle got a deal with AOL to be it’s main Google got a deal with AOL to be it’s main search engine and use it’s paid listingssearch engine and use it’s paid listingsBy mid-2002 it seemed as if Google could By mid-2002 it seemed as if Google could do nothing wrong and it had the most loyal do nothing wrong and it had the most loyal search base of all the search enginessearch base of all the search enginesGoogle’s employees felt good!!Google’s employees felt good!!Just Who Do These Kids Think Just Who Do These Kids Think They Are?They Are?Growing ArroganceGrowing ArroganceLayoffs and hiring woesLayoffs and hiring woesGoogle BashingGoogle Bashing““We’ll look into that”We’ll look into that”Google Marches OnGoogle Marches