CS155a E Commerce Lecture 21 November 29 2001 Portals Today s Class Course evaluation forms Continue discussion of Google Portals End of term announcements Yahoo An Internet Portal Full Name Yahoo Inc Employees 3 256 worldwide as of 9 30 2001 Stock Price YHOO 16 26 at open 11 29 2001 52 week range 8 02 to 44 00 Earnings Per Share 0 04 A global Internet communications commerce and media company The only place anyone needs to go to find anything communicate with anyone or buy anything Yahoo Overview Founded by David Filo and Jerry Yang two Stanford Ph D students in 1994 Started as Jerry s Guide to the WWW First million day hit in Fall 1994 from over 100 000 unique users Incorporated in 1995 and funded by Sequoia Capital in 4 95 with an initial investment of nearly 2 million Yahoo Overview continued Second round of funding in Fall 1995 from Reuters Ltd and Softbank IPO 4 12 1996 at 1 08 share adjusted for 3 stock splits 49 employees Today Yahoo serves over 200 million individuals each month Yahoo claims to be the No 1 Internet brand globally Yahoo Inc Stock Quotes YHOO Source Quicken com 11 29 2001 S Stock Split 9 3Q 6 9 4Q 6 9 1Q 6 9 2Q 7 9 3Q 7 9 4Q 7 97 1Q 9 2Q 8 9 3Q 8 9 4Q 8 9 1Q 8 9 2Q 9 9 3Q 9 9 4Q 9 9 1Q 9 0 2Q 0 0 3Q 0 0 4Q 0 0 1Q 0 0 2Q 1 0 3Q 1 01 2Q Yahoo Quarterly Revenues Source SEC Filings 350 300 250 200 150 100 50 0 Main Sources of Revenue Advertising Banner advertising Sponsorships and Key Words Business Services Extra mail storage for Yahoo Mail customers Yahoo Bill Pay Yahoo Auctions Yahoo Photos Corporate Yahoo services Global Expansion Launches of Yahoo global sites 1995 Yahoo is incorporated 1996 Japan France Germany UK 1997 Singapore Korea Denmark Norway Sweden 1998 Italy China Spain 1999 Taiwan Hong Kong Brazil Mexico 2000 India Argentina Canada Feature Expansion 1995 Launches as web directory and search engine starts serving ads 1996 Yahooligans children s website 1997 Chat Mail Travel and Sports 1998 Specialized Sites Computers Movies Games Small Business Clubs Portal Consumer Services Auctions Calendar Employment Real Estate Shopping Feature Expansion continued 1999 Specialized Sites Health Entertainment Pets Radio Services Messenger Greetings Companion Browser plug in Briefcase Internet storage Corporate Yahoo 2000 01 Invites Groups Photos FinanceVision PayDirect Education Important Partnerships Web Searching Searches on Yahoo first go through its own human maintained directory and then go to Google Adds Google s index to Yahoo Internet Services Provides co branded DSL service with SBC communications Yahoo already partners with ISPs to provide start pages and with computer manufacturers to have Yahoo shortcuts and browser plug ins installed on machines The Yahoo Portal Started as the bookmarks of Filo and Yang who wanted a single place to find useful web sites Launched commercially as an advertiser supported comprehensive hand built directory Now it is A comprehensive branded network of consumer services content delivery commerce shopping auctions bill paying etc communications mail messenger photos clubs etc Provider of online business and enterprise services and tools Corporate Yahoo Portal Builder The MSN Portal Started by Microsoft as an alternative to AOL These were then called online services Now best known as a network of branded consumer services Hotmail classmates com net Messenger services encarta online Slate Discussion Point What exactly is a portal Is there something analogous in the offline world Evolution of Business Model Pre portal Speculation about online services pay per click and other fee models Original Yahoo Purely advertiser supported focused on content for individual users Current Advertiser supported comprehensive services for individual users and tools customized portals and services for businesses Note similarity to Google s business model Next End of Term Announcements Tuesday 12 4 01 office hours cancelled Homework 4 due in class 12 4 01 Missed Homework or Hour Exam Should have received email from Ms Paige Schedule make up and bring in Dean s excuse ASAP Final Exam 12 18 01 2 p m DL 220 Graded 2nd Hour Exam will be returned next week Solution sets for Homework 4 and Hour Exam 2 will be posted next week Professor and TA will hold office hours during reading week
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