CS155b: E-CommerceLet’s Discuss IntegrationAnother ExampleRemove the Human?HTML’s Limitations for IntegrationConnecting with HTML (“by eye”)The XML RevolutionExtensible Markup LanguageWhy XML?XML’s Big Idea: Document TypesCatalog Entry in XMLSmart Processing with XMLDTDs, Parsers, and ValidationDTDs And ValidationConnecting using XMLBusiness Processes are XML Document ExchangesSignificance of XML Document Exchange ArchitectureXML is Part of the SolutionHomework for Feb. 18, 2003CS155b: E-CommerceLecture 10: Feb. 13, 2003XML and its relationship to B2B commerceAcknowledgements: R. Glushko, A. Gregory,and V. RamachandranLet’s Discuss IntegrationI am a computer manufacturer. I want to create a website through which people can custom-build and purchase computers.–What supplies are needed?–How do I coordinate the production of parts?–How do I know that I have enough parts to fulfill website orders? Can I track order progress?–How can I analyze the requests to order the materials I need?–Can I automate this process?–Can I use the Internet to improve efficiency?Another ExampleI run a financial services company that provides an online brokerage where customers can place orders and evaluate their portfolios.–What information will my customers want to access through my website?–What are the sources of this information?–How and when does this information change?–Can I automate information updates?Remove the Human?•We can use computers to analyze incoming orders and requests for information.•We can use computers to order supplies online and search for vendors.•We can use computers to search through databases of information and automatically format results for display.•All of the above can be done through the standard WWW interface, but separately. Can computers automatically connect these operations?HTML’s Limitations for Integration•The Web was created as a publishing medium, not as an e-commerce platform•HTML, the Web’s language for encoding information, is format-oriented and meant to be understood “by eye” –Simple structures: headings, lists, links–Browsers are “hard wired” to render HTML as web pages•No content-based encoding means that HTML can’t be effectively searched or processed by business applicationsConnecting with HTML (“by eye”)Problem: Company 1 has no integration with order management manual and error prone data entryCompany 1Web BrowserCompany 2eCommerceServerERP/Accounting SystemsInternetThe XML Revolution•The Web was created to publish information for people.–“Eyes-only” was dominant design perspective–Hard to search–Hard to automate processing•The Web is using XML to become a platform for information exchange between computers (and people).–Overcomes HTML’s inherent limitations–Enables the new business models of the network economyExtensible Markup Language•Instead of a fixed set of format-oriented tags like HTML, XML allows you to create whatever set of tags are needed for your type of information.•This makes any XML instance “self-describing” and easily understood by computers and people.•XML-encoded information is smart enough to support new classes of Web ande-commerce applications.Why XML?Sample Catalog Entry in HTML<TITLE> Laptop Computer </TITLE><BODY><UL><LI> IBM Thinkpad 600E<LI> 400 MHz<LI> 64 Mb<LI> 8 Gb<LI> 4.1 pounds<LI> $3200</UL></BODY>XML’s Big Idea: Document Types•Customer Profiles•Vendor Profiles•Catalogs•Datasheets•Price Lists•Purchase Orders•Invoices•Inventory Reports•Bill of Materials•Payments•Deposits•Credit Reports•Schedules•Directories•…whatever you needIn XML the formal definition of permitted elements, attributes, and the rules by which they combine is called a Document Type Definition or DTD or schema.Catalog Entry in XML<COMPUTER TYPE=“Laptop”><MANUFACTURER>IBM</MANUFACTURER><LINE> ThinkPad</LINE><MODEL>600E</MODEL><SPECIFICAIONS> <SPEED UNIT = “MHz”>400</SPEED><MEMORY UNIT=“MB”>64</MEMORY><DISK UNIT=“GB”>8</DISK><WEIGHT UNIT=“POUND”>4.1</WEIGHT><PRICE CURRENCY=“USD”>3200</PRICE></SPECIFICATIONS></COMPUTER>Smart Processing with XML•<COMPUTER> and <SPECIFICATIONS> provide logical containers for extracting and manipulating product informationas a unit–Sort by <MANUFACTURER>, <SPEED>, <WEIGHT>, <PRICE>, etc.•Explicit identification of each part enables its automated processing–Convert <PRICE> from “USD” to Euro, Yen, etc.DTDs, Parsers, and Validation•From any DTD (document type definition),an XML parser can be generated that:–reads a document instance (the XML data stream);–identifies the markup in it; and–creates a processable form of some kind that is used by an application.•The parser can also test the XML document for conformance with the rules of the DTD.–A document instance that follows the rules of the DTD is “valid.”DTDs And ValidationXML XML Purchase Purchase Order Order InstanceInstancePurchase Purchase Order DTDOrder DTDXML XML ParserParserSome Some ProcessableProcessableFormFormConnecting using XMLBenefit: XML can beprocessed automaticallywith huge cost savingsCompany 2eCommerceServerERP/Accounting SystemsCompany 1eCommerceServerERP/Accounting SystemsInternetProblem: Company 1 andCompany 2 have to agreeon document formatBusiness Processes are XML Document ExchangesIf you send me a request for a catalog, I will send you a catalogIf you send me a purchase order and I can fill it, I will send you a purchase order responseSignificance of XML Document Exchange Architecture•Document exchange is a natural way to think about doing business•Easy to provide “open” marketplace with 3rd party buying and selling apps•Easy to add and maintain services•Document exchange between marketplacesis fundamentally the same as within a marketplace•Services can be reused across marketplacesXML is Part of the Solution•XML has the potential to enablea standards-conforming, open and extensible architecture for electronic commerce.•XML standards could enable ubiquitous connectivity and interoperability and create the network effects of “describe once, {sell, buy} anywhere” and reusable marketplace services.Homework for Feb. 18, 2003•Reminder: Second written homework assignment must be submitted online by 5pm Tuesday.–Use Yale Classes server–Instructions are on course web page and on the first page of the homework.•Prepare for Garfinkel’s
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