E Commerce Doing Business on the Internet The Co Evolution of Technology and Business CPSC 155b Spring 2003 T Th 1 2 15 pm http zoo cs yale edu classes cs155 Overview Introduction to electronic commerce Emphasis on Internet business Underlying technological developments Business models Legal social and political implications Partial Outline Internet Basics Digital Copyright Web Searching Privacy Values Sensitive Design and Other Policy Issues B2C B2B and C2C Technologies and Companies Examples of Technological Developments Mass market computing and networking World Wide Web Digital music images text etc Search and other massive scale data processing Strong cryptography Examples of Business Developments New ways to conduct old business New companies New capabilities for old companies Death of some old companies Empowered consumers New types of business Qualitatively more massive scale Internet boom and bust Examples of Conflicts Privacy vs efficiency Anonymity vs accountability Commerce vs law enforcement Standardization vs innovation Global technology vs local expectations Schedule Jan 28 First HW Assignment Due Feb 18 Second HW Assignment Due Feb 27 First Exam Mar 6 Third HW Assignment Due Apr 1 Fourth HW Assignment Due Apr 15 Fifth HW Assignment Due Apr 24 Second Exam Requirements Reading assignments approx 50 75 pages week Material available online will be posted on the course web page with a limited number of copies available outside the TA s office Material available only in print form will be distributed in class or assigned from the textbook 5 written HW assignments 10 each Available one week before due date 2 in class hour exams 25 each Textbook Trust and Risk in Internet Commerce L Jean Camp MIT Press 2000 This book is on reserve in the Engineering and Applied Science Library Becton Center 15 Prospect Street Contains readings on How the Internet works Privacy and protection mechanisms Electronic business transactions Instructor Joan Feigenbaum Office AKW 512 Office Hours Tues 4 5pm Thurs 11am 12 noon Phone 203 432 6432 Assistant Judi Paige judi paige yale edu 203 436 1267 Note Do not send e mail to Professor Feigenbaum who suffers from RSI Contact her through Ms Paige or the TA TA Vijay Ramachandran Office AKW 412 Office Hours Mondays and Wednesdays 3pm 4pm E mail vijayr cs yale edu Phone 203 432 7037 Previous Renditions of CS155 Spring 2001 http www cs yale edu jf cs155 html Fall 2001 http zoo cs yale edu classes cs155 fall01 Old course material is available from the websites listed above The class will be slightly different this semester use the above for background information only Rules and Guidelines Deadlines are firm Dean s excuses are needed for all make up exams or late homeworks Hand them in promptly You are responsible for all content of lectures and the class webpage No collaboration on homeworks Pick up your graded homeworks and exams promptly and tell the TA immediately if one is missing Questions Telephone Network Connection based Admission control Intelligence is in the network Traffic carried by relatively few well known communications companies Internet Packet based Best effort Intelligence is at the endpoints Traffic carried by many routers operated by a changing set of unknown parties Business Question How to price Internet service Technical and Business Question s How to provide different QoS levels and how to charge for them Technical Business and Policy Question Does intelligence at the endpoints make sense for a massmarket public infrastructure Shift to Internet Causes Changes in existing businesses e g telepresence New ways to do old kinds of business e g WWW based retail New kinds of businesses e g portal companies As an infrastructure for communication business and almost all forms of human interaction the Internet is new rapidly changing and inherently less manageable and controllable that older infrastructures Leads to questions about Privacy Authenticity Accountability Jurisdiction Co Evolution of Technology and Business Information Economy Network Effects Open Source Movement Internet Architectural Principle of Layering Robert Glushko CommerceOne Changes in the Technology and the Economics of Publishing Computers and Digital Documents WWW based Publication Internet Distribution Technical Question Is copying modification and redistribution of copyrighted material now uncontrollable Business Question Is it possible to make money distributing copyrighted material e g popular music over the Internet Technical and Business Questions To what extent do encryption digital signature and other well understood security technologies make Internet content distribution manageable and profitable What other technology is needed What is the role of circumvention in effective development and deployment of relevant technology Technical Business and Legal Questions Is current copyright law technically feasible to implement and deploy on the Internet copy centric fair use is a defense not a right DMCA CBDTPA To what extent is copyright compliance monitorable To what extent should it be monitored WWW Searching Technical Question How to do it short answer Linear Algebra Business Questions How to make a business out of it What is the role of advertising Legal and Ethical Question What conclusions should be drawn about people by e g gov t employers insurance companies based on what they search for and what they find a TIA question WWW Based B2C Retail Business Question What to sell Business and Technical Question How and to what extent to capture and use customer information Massive scale Variable quality Numerous formats and intermediaries Business and Technical Question How feasible and effective is online advertising Business Legal and Ethical Questions Who owns transaction data To whom can it legally be sold What can legally be done with it Technical and Business Question Is there an inherent tradeoff between personalization efficiency and privacy a cookie question WWW Based B2B Exchanges Economics and CS Challenge Market Design Technical Business and Legal Question Do industry sponsored electronic market places promote monopoly and monopsony Technical Challenge XML and other language design questions Company Studies Netscape Napster LimeWire KaZaa Amazon bn com Barnes Noble VeriSign Covisint eBay Google Yahoo AOL MSN Microsoft Reading Assignment For January 16 Chapter 1 of Information Rules Shapiro and Varian Harvard Business School Press 1999 Print form