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Enst 201 Lecture 20 Outline of Last Lecture I Non infectious disease Wrap up II Panning in U S A after WWII Outline of Current Lecture III Advertising and the end of the world Movie Current Lecture I Advertising and the end of the world Movie a Advertising as culture i Dominate by the belief in magic ii Production distribution consumption Money 1 It is a continuous cycle iii Advertising industry aids in promoting consumption iv U S Ad spending increases every year v Commercials everywhere 1 Movies a Goldeneye James bond drives a BMW vi A lot of money and time spend on ads 1 Too many ads so ads are competing with each other for consumer attention b How do we become happy i Consumption makes us happy ii Happy and freedom equated with consumerism iii Connect product to things society wants like friendship and love iv Advertising fantasy factory c What is society These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute i More consumption more production ii More production is an environmental issue d Imagining a different future i Insist on alternative values ii Should do something about the advertisement industries


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