Enst 201 Lecture 20Outline of Last Lecture I. Non-infectious disease Wrap-upII. Panning in U.S.A after WWIIOutline of Current LectureIII. Advertising and the end of the world (Movie)Current LectureI. Advertising and the end of the world (Movie)a. Advertising as culturei. Dominate by the belief in magic ii. Production-> distribution-> consumption-> Money1. It is a continuous cycle iii. Advertising industry aids in promoting consumption iv. U.S. Ad spending increases every year v. Commercials everywhere1. Moviesa. Goldeneye- James bond drives a BMWvi. A lot of money and time spend on ads1. Too many ads so ads are competing with each other for consumerattentionb. How do we become happy?i. Consumption makes us happy ii. Happy and freedom equated with consumerismiii. Connect product to things society wants like friendship and loveiv. Advertising= “fantasy factory” c. What is society?These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.i. More consumption= more productionii. More production is an environmental issue d. Imagining a different futurei. Insist on alternative valuesii. Should do something about the advertisement
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