Press ReleaseSlide 2Slide 3Press Release ExamplesPress Release AssignmentSlide 6Press ReleasePress ReleaseThe purpose of a press release is to The purpose of a press release is to provide newsworthy information about provide newsworthy information about your company to media, who then your company to media, who then publish this information in a “story” publish this information in a “story” that informs an audience about your that informs an audience about your company. company.Press ReleasePress ReleaseA good press release answers all of the A good press release answers all of the "W" questions (who, what, where, when "W" questions (who, what, where, when and why), providing the media with and why), providing the media with useful information about your useful information about your organization, product, service or event. organization, product, service or event.Press ReleasePress ReleaseThe key to getting published is that it The key to getting published is that it has to be newsworthy – not just to the has to be newsworthy – not just to the company, but to the readers or viewers company, but to the readers or viewers of the media. of the media.Press Release Press Release ExamplesExamples•Apple Apple •GoogleGoogle•U of WU of W•Trinity College Trinity College •Des MoinesDes MoinesPress Release Press Release AssignmentAssignment1.1.Choose a department at Highline.Choose a department at Highline.2.2.Think of a newsworthy idea about that Think of a newsworthy idea about that department.department.3.3.Write a Press Release about the idea that Write a Press Release about the idea that would induce a newspaper to publish an would induce a newspaper to publish an article.article.4.4.One page maximum.One page maximum.5.5.Due: Email to me by end of day Friday.Due: Email to me by end of day Friday.Press ReleasePress Release•How to write a Press ReleaseHow to write a Press Release•More How to Write a Press ReleaseMore How to Write a Press Release•The Important Points of a Press ReleasThe Important Points of a Press Releasee•More Important PointsMore Important