HC BUSN 132 - Creative Brief Project

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Creative Brief ProjectSlide 2Slide 3Creative Brief ProjectCreative Brief Project1.1.You are a client with a new product. Write a You are a client with a new product. Write a Creative Brief to present to your advertising Creative Brief to present to your advertising agency.agency.2.2.You are an advertising agency. Based on the You are an advertising agency. Based on the Creative Brief provided by the client, name Creative Brief provided by the client, name the product and write a slogan for the the product and write a slogan for the product.product.1.1.You are a client with a new product. Write a You are a client with a new product. Write a Creative Brief to present to your advertising Creative Brief to present to your advertising agency.agency.•Due Thursday at beginning of class. You will present Due Thursday at beginning of class. You will present to your advertising agency during class Thursday.to your advertising agency during class Thursday.2.2.You are an advertising agency. Based on the You are an advertising agency. Based on the Creative Brief provided by the client, name Creative Brief provided by the client, name the product and write a slogan for the the product and write a slogan for the product.product.•You will have Friday to work on the project, which You will have Friday to work on the project, which will be presented Monday in class.will be presented Monday in class.Writing Creative BriefsWriting Creative Briefs•http://http://www.theidm.com/index.cfm?fuseActionwww.theidm.com/index.cfm?fuseAction==contentDisplay.&chncontentDisplay.&chn=21&tpc=86=21&tpc=86•http://www.writethinking.net/Articles/leland/creative_http://www.writethinking.net/Articles/leland/creative_brief.shtmlbrief.shtmlCreative Brief MakersCreative Brief Makers•http://www.theidm.com/index.cfm?http://www.theidm.com/index.cfm?fuseAction=contentDisplay.&chn=21&tpc=86&stp=20fuseAction=contentDisplay.&chn=21&tpc=86&stp=2055•http://www.jisc.ac.uk/index.cfm?http://www.jisc.ac.uk/index.cfm?name=toolkits_production_creativename=toolkits_production_creativeHow Ad Slogans WorkHow Ad Slogans


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HC BUSN 132 - Creative Brief Project

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