Technology Commercialization Class (BA468)Slide 2But aren’t we in a recession?What are we doing?Class OpportunitiesSlide 6Startups based on University IP: Many Good Reasons to Focus on ThesePatent Selection and Commercialization Plan ProcessCandidate Intellectual Property for the ClassOther informationTechnology Commercialization (BA468)Slide 12Slide 13Recommended Texts ResourcesGradingInterim AssignmentsCommercialization Plan Presentations and CompetitionsSlide 18Technology focus vs Customer focusSmall Group ActivityParting QuestionTechnology Technology Commercialization Class Commercialization Class (BA468)(BA468)John TurnerJohn TurnerJanuary 4, 2010January 4, 2010““Far better it is to dare mighty things, Far better it is to dare mighty things, to win glorious triumphs, even to win glorious triumphs, even though checkered by failure, than to though checkered by failure, than to rank with those poor spirits who rank with those poor spirits who neither enjoy much nor suffer much. neither enjoy much nor suffer much. Because they live in the grey twilight Because they live in the grey twilight that knows neither victory nor that knows neither victory nor defeatdefeat.”.”But aren’t we in a recession?But aren’t we in a recession?““Be fearful when others are greedy and greedy Be fearful when others are greedy and greedy when others are fearfulwhen others are fearful”” ““When the enemy attacks; retreat and when the When the enemy attacks; retreat and when the enemy retreats; attackenemy retreats; attack.” .”What are we doing?What are we doing?A “hands-on” opportunity to develop a A “hands-on” opportunity to develop a commercialization plan for technology commercialization plan for technology from the OSU portfolio and other patentsfrom the OSU portfolio and other patentsA cross disciplinary project class in A cross disciplinary project class in technology commercialization tools and technology commercialization tools and processesprocessesAn “experiential” class An “experiential” classClass OpportunitiesClass Opportunities““Real life” experience in managing innovationReal life” experience in managing innovationGreat resume builder- employers value experienceGreat resume builder- employers value experienceValuable prizes-Valuable prizes-–New Enterprise Challenge ($17K prize money)New Enterprise Challenge ($17K prize money)–In class competition ($?)In class competition ($?)Experience working in cross functional teamsExperience working in cross functional teamsConnections with local entrepreneurs, investors, and job Connections with local entrepreneurs, investors, and job possibilitiespossibilitiesCOBAEPTech Transfer OfficeInventorsLocal Entrepreneurs, SWOT, PBRNCIIA BoeingHPStartups based on University IP: Startups based on University IP: Many Good Reasons to Focus on These Many Good Reasons to Focus on These > 400 university startups created yearly> 400 university startups created yearly from federally funded R&D from federally funded R&D (Google, Netscape, Genentech, Lycos, Sun Microsystems, Silicon (Google, Netscape, Genentech, Lycos, Sun Microsystems, Silicon Graphics, and Cisco Systems)Graphics, and Cisco Systems)OSU has “extremely high” research OSU has “extremely high” research activity (~$250M year in activity (~$250M year in grants). Corvallis has abundant talent and new funding sourcesgrants). Corvallis has abundant talent and new funding sourcesHigh survival ratesHigh survival rates: 68% of university startups are still in business in : 68% of university startups are still in business in 2001, regular startups experienced a 10% survival rate during that same 2001, regular startups experienced a 10% survival rate during that same time period time period They are profitableThey are profitable: Early& SEED VCs returns 20.8%, Late stage VCs : Early& SEED VCs returns 20.8%, Late stage VCs returns 13.8%, S&P returns 8.2%returns 13.8%, S&P returns 8.2%They “go public” more often: They “go public” more often: 8% for university startups vs 0.07% for 8% for university startups vs 0.07% for other US enterprisesother US enterprisesPatent Selection and Commercialization Plan ProcessPatent Selection and Commercialization Plan ProcessTTO Provides list and inputAdvisory Team ScreeningClass Screening and Plan developmentSpin Off Based PlanLicensing Based PlanOther Plan RecommendedTechnology not viable for commercializationBA468 ClassCandidate Intellectual Property for the ClassCandidate Intellectual Property for the Class Mobile ComputingVideo/Imaging Analysis•Geonotes- GPS linked i-phone app (Tim Fiez- Gartrell Group)•Ultra-bright blue pigment: (Prof Mas Subramanian, OSU-Chem)•Ultra sensitive accelerometer: (Prof Mike Bailey, OSU-EECS and HP)Sensor Technologies•Sports Film Analysis Software: (Prof Alan Fern, OSU-EECS)Novel ColorantOther informationOther informationStudent background and introsStudent background and introsFormation of teamsFormation of teamsSelection of patentsSelection of patentsInventors and accessInventors and accessMentors- what are they for?Mentors- what are they for?Student contact informationStudent contact informationInvited speakers and protocolsInvited speakers and protocolsNon-disclosure agreementNon-disclosure agreementTechnology Commercialization Technology Commercialization (BA468)(BA468)Instructor- John Turner, PhDInstructor- John Turner, PhDClass ScheduleClass Schedule–MW (12-2 pm), 328 BexellMW (12-2 pm), 328 BexellContact Info Contact Info –Office: 316 BexellOffice: 316 Bexell–Office Hours: Mon 2-3, Fri 1-2Office Hours: Mon 2-3, Fri 1-2–Phone: 737-9219Phone: 737-9219–E-mail: E-mail: [email protected]@bus.oregonstate.edu–Best way to reach me quickly is by emailBest way to reach me quickly is by emailBA468 Mentors for this TermRecommended Texts ResourcesRecommended Texts Resources““Technology Ventures: From Idea to Enterprise”, Technology Ventures: From Idea to Enterprise”, Dorf and ByersDorf and Byers““Academic Entrepreneurship: University Spinoffs Academic Entrepreneurship: University Spinoffs and Wealth Creation”, Shaneand Wealth Creation”, Shane““Technology Management: Developing and Technology Management: Developing and Implementing Effective Licensing Programs”, R.C. Implementing Effective Licensing Programs”,