AgendaPresentationsExpectations of Presentation and Final ReportSome suggestionsMentor Contact InfoPresentation and Written Commercialization Plan- Spin OffPresentation and Written Commercialization Plan- LicensingReading Assignments for Wed- Preparing your commercialization plansWeek-by-week ScheduleWeek-by-week Schedule (continued)Slide 11Capital Sources for Formation and GrowthSources of Non-equity Capital: SBIR and STTRSBIR/STTR FundingSlide 15Senate Bill 853AgendaPresentations- expectations and content (20’)Work breakdown- class by class (10’)Sample financial analysis and presentation- Superior Agrifuels (10’)Small business funding sources (20’)Team cash flow updates (60’)PresentationsSWOT Meeting- Tues, April 24thPortland Business Round Table- Wed, April 25th“Toward 2020” AEP Event- Thu, May 3rd (top two teams only)Expectations of Presentation and Final ReportFor SWOT, Portland BRT, and AEP events please prepare formal business presentationsFormal business attire recommended! Bring a resume if you have one (just in case).Plan for 10-12 minute presentation and ~8 minutes of questions. AEP event will be 8 minutes totalPresentations will be scored on 1) Quality and completeness of the commercialization analysis and recommendations2) Appropriateness of commercialization approach for the technology3) Content and clarity of the presentation4) Compelling nature of your business caseSome suggestionsUse your mentors as a resource!- they have started up numerous companies and released countless products. Several have not been contacted and are willing to help.Divide up the work! Break down research, interviews, and preparation of report and presentation into smaller pieces.Use available class work time! Review your progress and decide what needs to be done next.Mentor Contact InfoDan Whitaker 760-6533Todd Miller 713-1341Ray Dandeneau 760-3981, 745-3970Presentation and Written Commercialization Plan- Spin OfExecutive SummaryTechnology- description, problem solved, statusRecommendation to form spin-of- reasons this is best approachCompany Overview- name, strategy, objectivesProduct and Services Description- form, customers, position in value chain, reasons your ofering is superior to competitors, pricingMarketing and Sales- market size, growth, competitors, customer profile, product positioning, current interested parties and collaboratorsStaffing Needs for first few years- personnel, skills, backgroundDevelopment and Manufacturing Ramp Plans- development and ramp costs & timelineFinancials- Cash flow for first several years, breakeven point, funding needs and proposalIssues, Solutions, and Next Steps – potential “show-stoppers” and suggested solutions, important milestonesPresentation and Written Commercialization Plan- LicensingExecutive SummaryTechnology- description, problem solved, status (mention any current licensing activity but do not name the company)Recommendation to license- reasons this is best approach License description- exactly what you will license, scope, field of usePotential license terms- recommend exclusive or non- exclusive, for cash, deferred payment, or equity stake, reasons for suggesting this approachPotential Licensing companies- company profile and size, reasons for choosing these characteristics, specific companies to approachLicensing status, schedule, and potential plans- additional development work needed, timeline, mechanism for information transfer, ongoing involvement of inventorsFinancials- cash flow for licensing company, startup and recurring costs, estimated breakeven pointIssues, solutions, and long term plans- potential “show-stoppers” and suggested solutions, license lifetime, technologies or IP which may obsolete the licenseReading Assignments for Wed- Preparing your commercialization plansReview “An Oregon Researcher’s Guide to Commercializing a Technology or Starting a New Business”, (including Appendices). In particular, the Idea Resume in Appendix 2 is a good high level summary of what your commercialization plan should contain http://corvallisedp.com/drupal/files/StartUpGuideSWOT.pdf Read Marketing Survey Checklist (from Ryan Kirkpatrick). This is an excellent list of questions you should be able to answer after performing your analysis and research.Review the final presentation and financials from the Superior Agrifuels project last year.Note: All four documents can be accessed from links at the end of the class syllabusWeek-by-week Schedule Week of April 9Complete cash flow projectionComplete schedule planning and checkpointsRecommend funding amounts, sources, and deliverables associated with these fundsMEET WITH MENTORS: get their input on finances, schedule, and funding. Invite them to SWOT presentation. TALK WITH INVENTORS: Describe your general plan and get their input TALK TO ME: Sign up for a 45 minute time slot for Tuesday, April 17 ( between 1-6 pm)Week-by-week Schedule (continued)Week of April 16Prepare your slide set with details of your commercialization plan, including any modifications from mentors and inventors PROVIDE A DRAFT COPY to Mary Foley of Tech Transfer office by Thursday, April 19thPROVIDE A DRAFT COPY to inventors by Thursday, April 19thChoose a presenter from your group for each section of presentation and practice, practice, practice.Week-by-week Schedule (continued)Week of April 23Mon (4/23) Practice & “fine tune” presentations in classTues (4/24) 3:00-4:30 pm SWOT MeetingWed (4/25) 6:00-8:00 pm Portland BRT meetingCapital Sources for Formation and GrowthR&DGov’t, Industry - discoveryOngoing GrowthPublic MarketsFormationThe “3 F’s” (friends, family, & fools) - “just the basics”Don’t overlook non-equity capital - Grants (SBIR, STTR), foundations, other? - Customer NRE - Strategic relationships (access, credibility, risk reduction / loss of freedom, …)AngelInstitutionalAngel Investors - “early and often” - Individuals, unorganized, limited follow-on - 2003: $18.1 billion invested, 42,000 dealsVenture Capital funds - Home run mentality - Significant investment $$; governance and oversight - 2003: 915 funds, $18.2 billon invested, 2,700 deals“Private Equity”Sources of Non-equity Capital: SBIR and STTR The Small Business Innovative Research Grants (SBIR) and Small Business Technology
View Full Document