I NSTRUCTOR Milka Broukhim mbroukhi verizon ent Course Syllabus Spring 2008 DSMA 155 DYNAMIC TYPOGRAPHY UCLA DEsign MEdia ARts Class Hrs Tuesday Thursday Sec 1 9 00 11 50 am Classroom Broad 4220 Office Hrs T Th Broad 4220 4256 11 50 12 30 and or by appointment Course Description and Objective Studio six hours outside study nine hours Preparation completion of preparation for the major courses Enforced requisites courses C101 or 104 or C106 and 154A Integration of print and digital information technology with continued emphasis on fully integrating visual vocabulary with mastery of conceptual and creative procedures P NP or letter grading In this class students will be introduced to strategies of visual communication through kinetic elements focusing on form speed rhythm orientation color texture and quality of motion Students will explore the expressive potential of typography in a variety of exercises dealing with dynamic typography and motion graphics Students explore and experiment with typography in print expressed and unleashed in motion Through analyzing contemporary and historical examples such as film and TV titles music videos commercials as well as exemplary typography work in print design students will develop their own potential for expression trough dynamic typography Each student will give a research presentation about a designer and discuss his or her contributions to design animation and typography There are three projects which focus on learning how to express visual communication concepts through motion For the final project each student will select an excerpt or a poem animate it to reveal its message These assignments deal with how controlling the typographic presentation in time can affect how we perceive and read textual messages Students are encouraged to explore and experiment with many different media both traditional and non traditional medium that may explore expressing ideas in combination with the usage of software tools such as Flash After Effects Premiere or FinalCut Any other production techniques and media which enables one for narrative sequences are strongly given support to i e story boards flip books series of photographs contact sheets proof sheets slides film strips video tapes and video cameras hand drawn stop motion animation Super 8 rotoscoping animation and thaumotrope animation Students are required to turn in a process book documenting their exploration and experimentation in print and motion Students will also be making a DVD at the end of class to document projects compositions and process book Please note exercises are not complete until they are on the class server named correctly and displaying through the web interface There are storyboard template in AI and TIFF format Instructional Methods Audiovisual materials from early 1900 s to current professional examples demonstrations group discussion individual crit lecture required reading guest speaker fieldtrip to a studio based on the students research 1 I NSTRUCTOR Mil k a Br o u k h im MilkaBroukhim verizon net Required Hand out will be provided Moving Type Designing for Time and Space by Matt Woolman Recommended Motion Graphic Design and Fine Art Animation by Jon Krasner Exploring Motion Graphics Design Exploration by Rebecca Gallagher Andrea Moore Paldy MotionGraphics Film TV by Kathleen Ziegler Motion Graphics for Broadcast and Film by Steven Curran General Materials Must have access to Video Camera digital Super 8 or 16 mm Photo Camera digital 35mm or polaroid Color printer Photocopy machine Scanner Type in Motion by Matt Woolman Motion Design Moving Graphics for Television Music Video Cinema and Digital Interfaces by Matt Woolman Essential materials but not limited to Digital storage devices Hard cover spiral sketch book about i e 11x 14 NOT SCORED Flash After Effects by Chris Jackson Keep your sketch book every where you go Markers w fine and wide point in 3 shades Light medium dark Xacto knife handle no1 size w blades Scissors Cutting mat i e Letramax 4000 Ruling Mechanical Boards Ruler Metal Straight edge T square Metal cork backed Mounting adhesive glue removable permanent spray and tape Kneaded eraser or Pick up square Transparency paper 2 in one cropper by Delta found at Photo stores call first OR Cut 2 peices of L shapes 2 thickness 7 x 7 length as a window template Exploring Storyboarding Design Exploration Series by Wendy Tumminello Sight Sound Motion by Herbert Zettl View from Lookout Mountain by Pat O Neill Notebook or Sketchbook You must keep a notebook or sketchbook to keep track of your thinking ideas sketches drawings collages class notes etc Keep it organized and include all process handouts notes Attendance Websites You must attend each class This class will cover a lot of material in a short period of time There is little if any way to make up for a lost class Please get yourself familiar with some of the leading designers and design firms I am providing you with a list Please add any other 3 tardies 1 absent innovative and high end design sites that you find inspirational and helpful to you 1 absence one letter grade for each unexcused absence 3 absence F For any missing classes or tardiness it is the student s responsibility to get in touch with at least 2 other students to get ALL the missing information Journals Please get yourself familiar with many print design magazines i e Communication Arts Graphics Step by Step Eye magazine ID magazine Print How Upper Lower Case out of publication but I will bring examples to view 2 Grading outline Grading I NSTRUCTOR Mil k a Br o u k h im MilkaBroukhim artcenter edu Grading Outline Each class you will be evaluated based on the below Your final grade is the average of all the below evaluations student project professional acquired knowledge grades in combination with your attendance records Students Projects Professional Acquired Knowledge Complete projects on time Participation Discussions in critiques Keep track of work Take careful notes Critical thinker Open Creative thinker Explorer Observer Open to surendipity Experiment Make mistakes Sketch book Design process documentation of your work and its process Collection of effective design samples Preparedness Discipline Excellent studio work habit Attention to detail Active listener Good attendance Clear effective prepared project presentation Respect Appreciation for the instructor client Generosity in contributing your time and effort to your class mates and