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1Fall 2005 6.831 UI Design and Implementation 1  Fall 2005 6.831 UI Design and Implementation 2  Fall 2005 6.831 UI Design and Implementation 3  Fall 2005 6.831 UI Design and Implementation 4 !"  Experiment design2Fall 2005 6.831 UI Design and Implementation 5#   Start with a testable hypothesis e.g. Mac menu bar is faster than Windows menu bar Manipulate independent variables different interfaces, user classes, tasks in this case, y-position of menubar Measure dependent variables times, errors, satisfaction Use statistical tests to accept or reject the hypothesisFall 2005 6.831 UI Design and Implementation 6$ %   Users Windows users or Mac users? Age, handedness? How to sample them? Within- or between-subjects?  Implementation Real Windows vs. real Mac Artificial window manager that lets us control menu bar position Tasks Realistic: word processing, email, web browsing Artificial: repeatedly pointing at fake menu bar Measurement When does movement start and end? Ordering of tasks and interface conditions Hardware mouse, trackball, touchpad, joystick? PC or Mac? which particular machine?Fall 2005 6.831 UI Design and Implementation 7   &'  Processindependentvariablesdependentvariablesunknown/uncontrolledvariablesXYY = f(X) + Fall 2005 6.831 UI Design and Implementation 8# (  Internal validity Are observed results actually caused by the independent variables?  External validity Can observed results be generalized to the world outside the lab? Reliability Will consistent results be obtained by repeating the experiment?3Fall 2005 6.831 UI Design and Implementation 9& ! Ordering effects People learn, and people get tired Don t present tasks or interfaces in same order for all users Randomize or counterbalance the ordering Selection effects Don t use pre-existing groups (unless group is an independent variable) Randomly assign users to independent variables Experimenter bias Experimenter may be enthusiastic about interface X but not Y Give training and briefings on paper, not in person Provide equivalent training for every interface Double-blind experiments prevent both subject and experimenter from knowing if it s condition X or Y Essential if measurement of dependent variables requires judgementFall 2005 6.831 UI Design and Implementation 10& ! Population Draw a random sample from your real target population Ecological Make lab conditions as realistic as possible in important respects Training Training should mimic how real interface would be encountered and learned Task Base your tasks on task analysisFall 2005 6.831 UI Design and Implementation 11)%! Uncontrolled variation Previous experience Novices and experts: separate into different classes, or use only one class User differences Fastest users are 10 times faster than slowest users Task design Do tasks measure what you re trying to measure? Measurement error Time on task may include coughing, scratching, distractions Solutions Eliminate uncontrolled variation Select users for certain experience (or lack thereof) Give all users the same training Measure dependent variables precisely Repetition Many users, many trials Standard deviation of the mean shrinks like the square root of N (i.e., quadrupling users makes the mean twice as accurate)Fall 2005 6.831 UI Design and Implementation 12* + Divide samples into subsets which are more homogeneous than the whole set Lots of variation between feet of different kids But the feet on the same kid are far more homogeneous Each child is a block Apply all conditions within each block Put material A on one foot, material B on the other Measure difference within block Wear(A)  Wear(B) Randomize within the block to eliminate internal validity threats Randomly put A on left foot or right foot4Fall 2005 6.831 UI Design and Implementation 13*' %, (-. %,  Between subjects design Users are divided into two groups: One group sees only interface X Other group sees only interface Y Results are compared between different groups Is mean(xi) > mean(yj)? Eliminates variation due to ordering effects User can t learn from one interface to do better on the other Within subjects design Each user sees both interface X and Y (in random order) Results are compared within each user For user i, compute the difference xi-yi Is mean(xi-yi) > 0? Eliminates variation due to user differences User only compared with


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MIT 6 831 - Lecture 20: Experiment Design

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