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Words & TheoriesCollective Behavior, Collective Action, Collective Events: Residuals of old debates about rationality versus irrationalityWords embody theoryCollective behavior was defined as a specific type of behavior, not institutionalized. Definition of the term included a theory of why it happens (implication of irrationality)Collective action adopted by those who rejected idea of irrationality, came to be seen as assuming rationalitySome theorists actually define as two types of behavior: I THINK THIS IS WRONG!Collective event used to avoid these theoretical implicationsVerbal dichotomy has eased as theory is more integrated“Collective Behavior Theory”The acting crowd as the prototype of theory.Gustave LeBon The Crowd: A Study of the Popular Mind. 1896. Did not use the term, but influentialRobert Park, Ernest Burgess 1921 introduced the term in their introductory sociology textHerbert Blumer: “The student of collective behavior seeks to understand the way in which a new social order arises, for the appearance of a new social order is equivalent to the emergence of new forms of collective behavior.”Crowds and Collective BehaviorWe will return later to research on what crowds are actually like, how riots & demonstrations actually happenThe “collective behavior” tradition assumed that people in crowds act outside the usual norms of society, would do things that they would not do alone, sought to explain thisLike the discussions of State Street Halloween riotsThere are empirical disputes about this: we’ll return laterNeil SmelserCollective behavior is characterized by a “generalized belief” which is defined as the illogical over-generalization of believing that a specific action will solve the much larger problem causing discontentValue-added process (can be a useful checklist)Structural conducivenessStrainGeneralized beliefAction mobilized in name of generalized beliefSocial control failsCollective Behavior: Turner & Killian (1972)Actions by collectivities which are defined as lacking the features of established groups or organizations: no clear membership, no clear leadership, no regular rules for actionSharply contrasted with institutionalized behavior that is guided by the culture of the larger society. CB is defined as governed by norms other than the dominant ones.Note presumption that there IS a single dominant set of norms for society, contra conflict theory orientationsThus the central problematic is how crowds coordinateT&K’s answer: “emergent norms”Collective Behavior and Social MovementsCB theorists defined a social movement as a long-lasting crowd. T&K: “A social movement is a collectivity acting with some continuity to promote or resist change in the society or group of which it is a part.” [Recall definition of collectivity.]CB theorists tended to carry the assumption of acting outside the normal bounds of society into the study of social movements. Assumptions of irrationality that did not fit conceptions of supporters of civil rights, anti-war movementsNevertheless, some of the specific analyses had elements of insight worth revisiting (but not much in this class)Collective Action and RationalityI’ll do more on this in a later lecture“Resource mobilization perspective” including McCarthy & Zald, Tilly, Oberschall, Gamson all early 1970s.Goals of a movement are taken as unproblematic, people are reasonably/rationally trying to pursue those goalsAssume conflict models of society: there are inherent conflicts of interest, not a single “normative structure,” and movements naturally arise out of these conflictsAlso “rational action” accounts of crowd behavior, especially McPhail; also Berk, Couch, others. (More later)Beyond the DichotomiesAll action includes both rational (ends-oriented) and non-rational (expressive, symbolic) componentsThere is nothing incompatible about reason and emotion. People can be very rational about pursuing vengeance or acting out anger.There are lots of social construction processes about what your goals/ends areThere IS a potentially useful distinction between instrumental ends-oriented behavior (logic of consequences) and identity-maintenance expressive or symbolic behavior (logic of appropriateness) as long as we recognize that you can do both at the same time.More later.Words & TheoriesCollective Behavior, Collective Action, Collective Events: Residuals of old debates aboutrationality versus irrationalityWords embody theory• Collective behavior was defined as a specific type of behavior, not institutionalized. Definition of the term included a theory of why it happens (implication of irrationality)• Collective action adopted by those who rejected idea of irrationality, came to be seen as assuming rationality• Some theorists actually define as two types of behavior: I THINK THIS IS WRONG!• Collective event used to avoid these theoretical implications• Verbal dichotomy has eased as theory is more integrated“Collective Behavior Theory” • The acting crowd as the prototype of theory.– Gustave LeBon The Crowd: A Study of the Popular Mind. 1896. Did not use the term, but influential• Robert Park, Ernest Burgess 1921 introduced the term in their introductory sociology text• Herbert Blumer: “The student of collective behavior seeks to understand the way in which a new social order arises, for the appearance of a new social order is equivalent to the emergence of new forms of collective behavior.”Crowds and Collective Behavior• We will return later to research on what crowds are actually like, how riots & demonstrations actually happen• The “collective behavior” tradition assumed that people in crowds act outside the usual norms of society, would do things that they would not do alone, sought to explain this– Like the discussions of State Street Halloween riots• There are empirical disputes about this: we’ll return laterNeil Smelser• Collective behavior is characterized by a “generalized belief” which is defined as the illogical over-generalization of believing that a specific action will solve the much larger problem causing discontent• Value-added process (can be a useful checklist)– Structural conduciveness– Strain– Generalized belief – Action mobilized in name of generalized belief– Social control failsCollective Behavior: Turner & Killian (1972)• Actions by collectivities which are defined as lacking the features of established groups


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UW-Madison SOC 626 - Words and Theory

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