Total Brand Communication

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Total Brand Communication

Influences of consumer behavior

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Lecture Note
Washington State University
Comstrat 380 - (ADVER) Advertising Principles and Practices

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Comstrat 380 1nd Edition Lecture 6 Outline of Last Lecture I. Successful Brands II. Key components of a brand III. Brand value IV. Leveraging brand equity Outline of Current Lecture I. IMC II. Consumer Decision Making III. What is Consumer Behavior? IV. Consumer Behavior V. Cultural Influences on Consumer Behavior VI. Social Influences VII. Psychological Influences Current Lecture I. IMC a. is the practice of unifying all marketing communication messages and tools, as well as the messages from the marketing mix decisions so that they send a consistent message promoting the brand's strategy II. Consumer Decision Making a. Who might this ad influence? b. What are their needs and wants III. What is Consumer Behavior? a. Influences can be: i. Cultural ii. Social These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.

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