SYLLABUS – PRINCIPLES OF MARKETING COURSE NO.: BA 2209 SECTION: 01 - Monday, Wednesday, Friday—9:10 - 10:10 a.m. 02 - Monday, Wednesday, Friday11:30 - 12:30 p.m. INSTRUCTOR: Joe Carter Ofc. Phone No. 857-2459; Lewis Recitation, Suite 115 On campus e-mail - [email protected] Office Hours: Monday, Wednesday, Friday 10:20 - 11:20 a.m. and Monday and Wednesday 1 - 2:30 p.m., or by appointment (Please call extension 2459 and leave a message including your name, phone number, and best time to meet.) CLASS DESCRIPTION: This course is an introduction to the marketing function. The focus will be primarily on "for profit" firms and their approaches to the marketing discipline. This class will test for the student's mastery of fundamental marketing concepts, principles, and definitions. Supplementing the required text and lecture contents will be several case studies. REQUIRED TEXT: Principles of Marketing, Philip Kotler & Gary Armstrong, 9th ed., Prentice Hall COURSE REQUIREMENTS AND GRADING: There are two exams, a mid-term and a final (100 points each, minimum). Additional course requirements include: 1. Classroom attendance and participation* 2. Written case study performance (2 @ 50 pts. each) 3. Performance on periodic quizzes (20-30 points each) 4. Research project and oral presentation—an analysis of the "marketing-mix" of a selected product or service (See Exhibit 1) 100 points total * Classroom attendance and participation are course requirements. Case Study discussions and guest speakers are essential parts of the course which require your presence. Excessive absence will adversely affect your final grade.2 All tests and quizzes will utilize a combination of multiple choice, true-false and short answer essay questions.3 CLASS SCHEDULE SPRING 2002 SESSION SUBJECT(S) ASSIGNMENTS Jan. 28 Course overview & expectations Review of Syllabus Marketing Defined 30 Marketing Management Kotler, pp. 3-43: Chapter 1 Feb. 1 The Marketing Process Kotler, pp. 45-84: Chapter 2 4 The Marketing Process cont’d 6 The Marketing Environment Kotler, pp. 85-127: Chapter 3 8 Marketing Research & Information Systems Kotler, pp. 129-167: Chapter 4 Marketing Mix Topic Due 11 Consumer Marketing Kotler, pp. 169-209: Chapter 5 13 Consumer Marketing cont’d 15 Consumer Marketing cont’d 18 Business Markets Kotler, pp. 211-241: Chapter 6 20 Business Markets cont’d 22 Business Markets cont’d 25 Target Marketing - Market Segmentation Kotler, pp. 243-287: Chapter 7 27 Market Segmentation cont’d Mar. 1 Segmentation cont'd 4 Review Day Kotler, Chapters 1 through 7 6 Mid Term Exam, Part One 8 Mid Term Exam, Part Two4 Class Schedule cont’d SESSION SUBJECT(S) ASSIGNMENTS March 11 Product & Services Strategy Kotler, pp. 289-333: Chapter 8 13 New Product Development Kotler, pp. 335-367: Chapter 9 15 Product Life Cycles 25 How to Price Products Kotler, pp. 369-395: Chapter 10 27 Pricing Strategies Kotler, pp. 397-427: Chapter 11 29 Distribution Channels Kotler, pp. 429-469: Chapter 12 April 1 Discussion of Pizza Hut Case Written analysis due 3 Retailing and Wholesaling Kotler, pp. 471-507: Chapter 13 5 Retailing and Wholesaling cont’d 8 Marketing Communications Kotler, pp. 509-539: Chapter 14 10 Advertising Kotler, pp. 541-577: Chapter 15 12 ↓ 15 Sales Promotion and Public Relations 17 Personal Selling and Sales Management Kotler, pp. 579-613: Chapter 16 19 Mr. Randy Day President, Food Services Division, Perdue Guest Speaker 22 Direct and On-Line Marketing Kotler, pp. 615-663: Chapter 17 24 ↓ cont’d 26 Internet Fashion Mall Case Written Analysis Due 29 The Global Marketplace Kotler, pp. 707-745: Chapter 19 May 1 ↓ cont’d5 3 Competitive Strategies Kotler, pp. 665-705: Chapter 18 Class Schedule cont’d SESSION SUBJECT(S) ASSIGNMENTS May 6 ↓ cont’d 8 Marketing & Society Kotler, pp. 747-785: Chapter 20 10 Final Review Week of May 13 - Final Exam6 Exhibit 1 Required Research Project Principles of Marketing Students, in a team of two, are to select a product or service and to present an analysis of its "marketing mix." The Marketing Mix includes: (1) a description of the product or service, with emphasis on what customer needs or wants are addressed. (2) a distribution strategy—the places where this product or service can be attained. (3) a pricing strategy—a determination of the product or service's value. (4) a promotions strategy—how the product or service is packaged; how it is advertised and sold? The analysis should also include an assessment of the selected product or service's position—i.e., the place the product or service occupies relative to its competitors. The analysis should include a written 10 page report and a 10 minute oral presentation summary. Each team must submit the product or service to be analyzed by Friday, February 8 Oral presentation dates can be selected by signing up on Exhibit II. (Assignments are on a "first-come" basis.)7 Exhibit II Marketing Class Presentations NAME PRODUCT/SERVICE DATE* ____________________________________________________________________ March 13 ____________________________________________________________________ March 13 ____________________________________________________________________ March 15 ____________________________________________________________________ March 15 ____________________________________________________________________ March 25 ____________________________________________________________________ March 25 ____________________________________________________________________ March 29 ____________________________________________________________________ March 29 ____________________________________________________________________ April 3 ____________________________________________________________________ April 3 ____________________________________________________________________ April 5 ____________________________________________________________________ April 5 ____________________________________________________________________ April 10 ____________________________________________________________________ April 10 ____________________________________________________________________ April 12 ____________________________________________________________________ April 12