SYLLABUS PRINCIPLES OF MARKETING COURSE NO BA 2209 SECTION 01 Monday Wednesday Friday 9 10 10 10 a m 02 Monday Wednesday Friday 11 30 12 30 p m INSTRUCTOR Joe Carter Ofc Phone No 857 2459 Lewis Recitation Suite 115 On campus e mail jcarter wmdc edu Office Hours Monday Wednesday Friday 10 20 11 20 a m and Monday and Wednesday 1 2 30 p m or by appointment Please call extension 2459 and leave a message including your name phone number and best time to meet CLASS DESCRIPTION REQUIRED TEXT This course is an introduction to the marketing function The focus will be primarily on for profit firms and their approaches to the marketing discipline This class will test for the student s mastery of fundamental marketing concepts principles and definitions Supplementing the required text and lecture contents will be several case studies Principles of Marketing Philip Kotler Gary Armstrong 9th ed Prentice Hall COURSE REQUIREMENTS AND GRADING There are two exams a mid term and a final 100 points each minimum Additional course requirements include 1 2 3 4 Classroom attendance and participation Written case study performance 2 50 pts each Performance on periodic quizzes 20 30 points each Research project and oral presentation an analysis of the marketing mix of a selected product or service See Exhibit 1 100 points total Classroom attendance and participation are course requirements Case Study discussions and guest speakers are essential parts of the course which require your presence Excessive absence will adversely affect your final grade All tests and quizzes will utilize a combination of multiple choice true false and short answer essay questions 2 CLASS SCHEDULE SPRING 2002 SESSION SUBJECT S Jan 28 Course overview expectations Review of Syllabus Marketing Defined 30 Marketing Management Kotler pp 3 43 Chapter 1 1 The Marketing Process Kotler pp 45 84 Chapter 2 4 The Marketing Process cont d 6 The Marketing Environment Kotler pp 85 127 Chapter 3 8 Marketing Research Information Systems Kotler pp 129 167 Chapter 4 Marketing Mix Topic Due 11 Consumer Marketing Kotler pp 169 209 Chapter 5 13 Consumer Marketing cont d 15 Consumer Marketing cont d 18 Business Markets 20 Business Markets cont d 22 Business Markets cont d 25 Target Marketing Market Segmentation 27 Market Segmentation cont d Feb Mar 1 Segmentation cont d 4 Review Day 6 Mid Term Exam Part One 8 Mid Term Exam Part Two ASSIGNMENTS Kotler pp 211 241 Chapter 6 Kotler pp 243 287 Chapter 7 Kotler Chapters 1 through 7 3 Class Schedule cont d SESSION SUBJECT S ASSIGNMENTS March 11 Product Services Strategy Kotler pp 289 333 Chapter 8 13 New Product Development Kotler pp 335 367 Chapter 9 15 Product Life Cycles 25 How to Price Products Kotler pp 369 395 Chapter 10 27 Pricing Strategies Kotler pp 397 427 Chapter 11 29 Distribution Channels Kotler pp 429 469 Chapter 12 1 Discussion of Pizza Hut Case Written analysis due 3 Retailing and Wholesaling Kotler pp 471 507 Chapter 13 5 Retailing and Wholesaling cont d 8 Marketing Communications Kotler pp 509 539 Chapter 14 10 Advertising Kotler pp 541 577 Chapter 15 12 April May 15 Sales Promotion and Public Relations 17 Personal Selling and Sales Management Kotler pp 579 613 Chapter 16 19 Mr Randy Day President Food Services Division Perdue Guest Speaker 22 Direct and On Line Marketing Kotler pp 615 663 Chapter 17 24 cont d 26 Internet Fashion Mall Case Written Analysis Due 29 The Global Marketplace Kotler pp 707 745 Chapter 19 1 cont d 4 3 Competitive Strategies Kotler pp 665 705 Chapter 18 Class Schedule cont d SUBJECT S SESSION May 6 cont d 8 Marketing Society 10 ASSIGNMENTS Kotler pp 747 785 Chapter 20 Final Review Week of May 13 Final Exam 5 Exhibit 1 Required Research Project Principles of Marketing Students in a team of two are to select a product or service and to present an analysis of its marketing mix The Marketing Mix includes 1 a description of the product or service with emphasis on what customer needs or wants are addressed 2 a distribution strategy the places where this product or service can be attained 3 a pricing strategy a determination of the product or service s value 4 a promotions strategy how the product or service is packaged how it is advertised and sold The analysis should also include an assessment of the selected product or service s position i e the place the product or service occupies relative to its competitors The analysis should include a written 10 page report and a 10 minute oral presentation summary Each team must submit the product or service to be analyzed by Friday February 8 Oral presentation dates can be selected by signing up on Exhibit II Assignments are on a first come basis 6 Exhibit II Marketing Class Presentations NAME PRODUCT SERVICE DATE March 13 March 13 March 15 March 15 March 25 March 25 March 29 March 29 April 3 April 3 April 5 April 5 April 10 April 10 April 12 April 12 April 17 April 17 April 24 April 24 May 1 May 1 May 3 May 3 May 6 May 6 May 6 May 8 May 8 May 8 Anyone signing up for the March 13 or March 15 dates will receive a bonus of 5 points 10 of oral presentation value Written analysis is due the day of the oral presentation 10 pages approximately 7