SYLLABUS PRINCIPLES OF MARKETING COURSE NO BUA 2209 SECTION 01 Monday Wednesday Friday 9 10 10 10 a m 02 Monday Wednesday Friday 11 30 12 30 p m INSTRUCTOR Joe Carter Ofc Phone No 857 2459 Lewis Recitation Suite 115 On campus e mail jcarter mcdaniel edu Office Hours Monday Wednesday Friday 10 20 11 20 a m and Monday and Wednesday 1 2 30 p m or by appointment Please call extension 2459 and leave a message including your name phone number and best time to meet CLASS DESCRIPTION This course is an introduction to the marketing function The focus will be primarily on for profit firms and their approaches to the marketing discipline This class will test for the student s mastery of fundamental marketing concepts principles and definitions Supplementing the required text and lecture contents will be several case studies REQUIRED TEXT Principles of Marketing Philip Kotler Gary Armstrong 12th ed Prentice Hall COURSE REQUIREMENTS AND GRADING There are two exams a mid term and a final 100 points each minimum Additional course requirements include 1 Classroom attendance and participation 2 Performance on periodic quizzes 20 30 points each 3 Research project and oral presentation an analysis of the marketing mix of a selected product or service See Exhibit 1 100 points total All tests and quizzes will utilize a combination of multiple choice true false and short answer essay questions Rules of Engagement ROE Make the mind command the body never let the body command the mind George S Patton Jr Classroom attendance and participation are course requirements Case study discussions and guest speakers are essential parts of this course which require your presence Absence will adversely affect your final grade ROE Specifics 1 You are expected to be in class on time prepared to discuss the material assigned on the syllabus 2 Foodstuffs should be consumed prior to or after class Please notify the instructor about special medical conditions which merit an exception 3 Leaving during a class session should occur only for emergencies Checking one s e mail is not a valid emergency Please notify the instructor about special medical conditions which merit an exception 4 Common courtesy dictates only one conversation at a time Priority is given to the conversation initiated by the instructor or guest speaker Get your money s worth The average cost per class session is 84 50 Attend participate learn and grow Challenge yourself even on Friday mornings We will learn a great deal from each other CLASS SCHEDULE SPRING 2008 SESSION SUBJECT S ASSIGNMENTS Jan Course overview expectations Review of Syllabus Marketing Defined Marketing Management Kotler pp 2 33 Chapter 1 1 Marketing Strategy Kotler pp 34 61 Chapter 2 4 Marketing Strategy cont d 6 The Marketing Environment Kotler pp 62 93 Chapter 3 8 Marketing Information Kotler pp 94 127 Chapter 4 Marketing Mix Topic Due 28 30 Feb 11 Mar 13 Consumer Marketing Kotler pp 128 157 Chapter 5 15 Consumer Marketing cont d 18 Consumer Marketing cont d 20 Business Markets 22 Business Markets cont d 25 Quiz Chapters 1 6 27 Market Segmentation Kotler pp 182 215 Chapter 7 29 Segmentation cont d Kotler pp 158 181 Chapter 6 3 Product Services Strategy Kotler pp 216 249 Chapter 8 5 New Product Development Kotler pp 250 281 Chapter 9 7 10 Review Day Kotler Chapters 1 through 9 12 Mid Term Exam Part One 14 Mid Term Exam Part Two 2 SESSION 24 26 April SUBJECT S ASSIGNMENTS No class complete research for marketing mix presentations How to Price Products Kotler pp 282 331 Chapters 10 11 28 31 2 Marketing Channels 4 7 Retailing and Wholesaling Kotler pp 363 395 Chapter 13 9 Quiz Chapters 10 11 12 13 Kotler pp 396 449 Chapter 14 15 14 Marketing Communications and Advertising 16 Sales Promotion and Public Relations 11 18 21 Kotler pp 450 477 Chapter 16 23 Personal Selling and Sales Management 25 Competetive Strategies Kotler pp 514 539 Chapter 18 28 30 May Kotler pp 332 363 Chapter 12 The Global Marketplace 2 cont d 5 Marketing Mix Presentations 7 Marketing Mix Presentations 9 Marketing in the Digital Age Week of May 12 Kotler pp 540 567 Chapter 19 Kotler pp 478 513 Chapter 17 Kotler pp 568 599 Chapter 20 Final Exam 3 Exhibit 1 Required Research Project Principles of Marketing Students in a team of two are to select a product or service and to present an analysis of its marketing mix The Marketing Mix includes 1 a description of the product or service with emphasis on what customer needs or wants are addressed 2 a distribution strategy the places where this product or service can be attained 3 a pricing strategy a determination of the product or service s value 4 a promotions strategy how the product or service is packaged how it is advertised and sold The analysis should also include an assessment of the selected product or service s position i e the place the product or service occupies relative to its competitors The analysis should include a written 10 page report and a 10 minute oral presentation summary Each team must submit the product or service to be analyzed by Friday February 8 Oral presentation dates can be selected by signing up on Exhibit II Assignments are on a firstcome basis 4 Exhibit II Marketing Class Presentations NAME PRODUCT SERVICE DATE March 28 March 28 April 4 April 4 April 11 April 11 April 18 April 18 April 25 April 25 May 2 May 2 May 5 May 5 May 5 May 7 May 7 May 7 Written analysis is due the day of the oral presentation 10 pages approximately 5