Tel T 205 Lecture 3 Outline of Last Lecture I Media literacy Understand Influencing factors i Natural abilities iii Experience iv Active application of skills II Media Industries Development i Innovation ii Penetration iii Peak iv Decline v Adaptation III Media Industries Radio the survivor IV Media Industries Demographics updated data Outline of Current Lecture I Media Industries Radio the survivor II Media Industries Demographics updated data III Media ownership Cultural values i Philosophical divide Individualism vs collectivism ii Localism Current Lecture I Media Industries Radio the survivor Lost it s audience to TV in 1990 s Adapted Radio online interactive Satellite radio not dependent on frequencies Internet radio Found itself again Became prosperous But then 1990s MTV II Media Industries Demographics updated data These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Magazines and books women 50 Advertising women 54 30 upper level jobs TV all but news 25 not actors production Film 17 not actors production Journalism 30 women Games 10 women in development Women in these jobs III Media ownership Cultural values TV Internet use increasing rapidly revenues Newspaper going down 74 of men use the internet 74 of women use the internet 18 29 use media the most gets lower through they years 65 half as much Smartphones used while using other media 54 watching tv 49 using the internet Women are underemployed and do less work than men To this day women make 75 cents per dollar that men make Two competing values 1 Localism 2 Efficiency Who owns media How might that affect the content When we talk about media ownership in the US there are two very strongly competing values that drive the ownership Localism more of a socialist undertone Efficiency more of a capitalist undertone i Philosophical divide Individualism vs collectivism individualism interested in the me western Collectivism sensitivity to others see yourself as more of a group eastern US Canada Australia more individualistic freedom recognition of the people Europe Mexico more collectivist Collectivism v individualism is a biological thing There may be a reason for more collectivist way of being Collectivist cultures need support of community to have a sense of self satisfaction or self happiness Maybe they don t have the same secretion of seratonin ii Localism Individuals vs large organizations Control power the people Democracy decentralized power Localism you can connect a little more to socialism It s the individual v large organizations Let s value the collective the society the people At the heart of that is the idea of democracy Democracy and capitalism are NOT the same thing Very communal oriented Prevent monopolies Limit number of stations per company 1980s relaxed this 1996 Telecommunications act Cross ownership of media in 1 market allowed Outcome 300 billion in mergers Values the community and wants to prevent monopolies Doesn t want a few individuals to own EVERYTHING Local people should be able to own media ex Newspaper magazine That s how US law and policy was written to value localism Can t have some big corporation own everything Until 1996 with the change in the Telecommunications act we went from localism to efficiency from a more communal to a total capitalist efficiency monopoly It stopped the regulation on how much a corporation can own For Test Just know that we had a certain way of ownership until the Telecommunications act and it changed after