1st Edition
MKTG 311: Marketing Principles and Problems
School: Old Dominion University (ODU )
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Pages: 3Continuing Chapter 17- Integrated Marketing Communications
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Pages: 2Finishing Chapter 7 and Starting Chapter 17- Integrated Marketing Communications
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Pages: 4Continuing Chapter 7
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Pages: 3Finishing Chapter 16, Starting Chapter 7- Understanding and Reaching Global Consumers and Markets
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Pages: 2Overview of he 3 types of wholesaling intermediaries
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Pages: 5Continuing Chapter 15- Managing Marketing Channels & Supply Chains + Wholesalers
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Pages: 4Finishing Step 6 of Chapters 13 & 14, Start Chapter 15 Managing Marketing Channels & Supply Chains + Wholesalers
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Pages: 5Following up Steps 3-5 in the Pricing the Product chapter.
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Pages: 3Part 2 of Ch. 10 & 11 Branding Strategies Related to the Product
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Pages: 4Finish up of Chapter 10 & 11.
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Pages: 3Continuation of Chapter 9- Segmenting, Targeting, and Positioning
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Pages: 3Ending of Chapter 6- overview of who makes the purchases and the 5 business buying decision processes. Begin Chapter 9 of segmenting, targeting, and positioning.
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Pages: 3Ending Influences on Consumer Purchases and Starting Chapter 6- Understanding Organizations as customers
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Pages: 3Overview of the 3 types of buying decision behavior and 2 major influences on consumer purchases.
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Pages: 2Types of Survey Questions and Data Quality. Overview of Chapter 5- Understanding Consumer Behavior
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Pages: 2Exploratory Research continued and the overview of the last two steps in the Research Process
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Pages: 3Finishing of Developing successful Marketing and Organizational Strategies. Begin of Chapter 8 Marketing Research:From Customer Insights Into Action