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Chapter 13
A type of limited-service wholesalers who do not carry inventory or handle a product. They typically operate in bulk industries, such as coal, lumber, and heavy equipment. |
Drop shippers |
Press conferences, speeches, store openings, special events, newsletters, and store magazines are examples of _________ activities used by retailers to promote themselves. |
Public relations
|
Specialty stores carry ______ with _______ within them. |
Narrow product lines; deep assortments |
_________ are two more outlets that are commonly owned and controlled. |
Corporate chains |
A small, open-air mall with upscale stores, convenient locations, and nonretail activities, such as a playground, skating rink, hotel, dining establishments, and a movie theater, is an example of a(n) __________ |
Lifestyle center |