NMIX 2020: Midterm
71 Cards in this Set
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BLUE 2:
How many bytes are in a bit?
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-8
There are 8 bits in one byte.
• Byte = 8 bits
• Kilobyte = KB = 1000 bytes
o Thousand
• Megabyte = MB = 1,000,000 bytes
o Million
• Gigabyte = GB = 1,000,000,000
o Billion
• Terrabyte = TB = 1,000,000,000,000
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BLUE 2:
List 3 types of media that use bytes
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-pictures, music, documents
• → not just numbers and words but pictures, sounds, moving video, can all be stored in binary numbers
o now we have capability through electrical patterns of information to send everything
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BLUE 2:
Does a binary or analog copy of something resemble the original form?
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-analog
• Analog
o Copy resembles the original form
• Vinyl Recording
• Printed photograph
• Binary
o The structure is totally separate
o All binary looks the same
o No matter what is getting copied
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BLUE 2:
What does pixel stand for?
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-picture element
• pixel = picture element
• 1 pixel=1 byte
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BLUE 2:
How fast does light travel?
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186,000 miles/sec
• Transmission
o (Works in a different way now that we are in digital age, working with binary information)
o Atoms all travel physical speed
• Fast as a person can travel
o Bits speed of electricity – now that we are digital
• Speed of light
186,000 miles a sec…
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BLUE 2:
Why are bytes and bits important to New Media?
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-they allow more data to be stored in a small space
^This is only one correct answer. Below I have listed other possible answers
Storage:
• You can store huge amounts easily with no drain on physical resources
Manipulation
• Atoms change at surface
• Bits we change a deeper level
o…
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BLUE 2:
What is the speed of light in miles per hour?
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-700 million
• Speed of light
o 186,000 miles a second
o 700 million miles an hour
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BLUE 2:
What is ASCII?
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-American Standard Code for Information Interchange
• ASCII
o American Standard Code for Information Interchange
o Gives every letter a number (including punctuation)
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BLUE 2:
How many snapshots does it take to make a very high resolution sound?
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. The correct answer is 44,100/second
CD sound
• How do I convert sound and put it onto a digital form?
• Lots of bits
o Snapshots of volume
o Uses 2 bytes for volume = 2^16
o Sound pressure 0 = 65536
o Convert sound pressures to certain electrical charge and then convert to bina…
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BLUE 2:
How many bytes are in a kilobyte?
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• Kilobyte = KB = 1000 bytes
o Thousand
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BLUE 2:
GREEN 4:
How much more data does a color picture have than a gray scale picture?
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-3x more
Gray Scale:
• 1 byte = 256 shades of gray
Color
• 1 byte for each color (out of Red, Green, and Blue)
• color pictures have 3 times as much data to store than a gray scale picture
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GREEN 4:
Professor Carl Fisher chose which online study site as the best, describing it as having a "generally useful, more nuanced interpretation than the others."?
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sparknotes
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GREEN 4:
Which of the following supplementary study materials has the longest history?
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CliffsNotes
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GREEN 4:
What new service or product can we expect to see from Google this fall?
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social tools
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GREEN 4:
Google is in a rivalry with what company over the use of mobile phones?
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Apple
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GREEN 4:
Twitter is improving its website by:
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o creating a dual screen view to eliminate the need to navigate to other pages
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GREEN 4:
What popular bookstore chain actually owns SparkNotes?
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Barnes and Noble
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GREEN 4:
Which of the following MOST clearly defines an internet “meme?”
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o An idea, image, catchphrase or video that goes viral, mutating via amateur remixes into unexpected forms.
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GREEN 4:
In 2000, a Mr. Allen S. Rout uploaded a picture of his smiling 5-month old son onto the internet. He later found out that his son's picture had become an internet meme. What is an internet meme?
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o an idea, image, catchphrase or video that goes viral, mutating via amateur remixes into unexpected forms.
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GREEN 4:
According to Mike Shatzkin, within a decade, how much of all books sold will be print versions?
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fewer than 25%
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GREEN 4:
How long has Amazon been selling Kindle Books for?
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33 months
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GREEN 4:
The iPad and kindle have replaced what free commodity to publishers?
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Advertising
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GREEN 4:
With the emergence of e-books, what is a disadvantage for publisher and/or author that may help sell their book?
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Striking cover
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RED 1-ARMC Health Notes & Switch 1-5:
How much sleep is a person supposed to get a night?
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8-10 hours
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RED 1-ARMC Health Notes & Switch 1-5:
What is the number one excuse used by college students for not eating healthily?
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Convenience
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RED 1-ARMC Health Notes & Switch 1-5:
What is considered a good amount of fruits and vegetables at one given time/meal?
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Half a plate
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RED 1-ARMC Health Notes & Switch 1-5:
A persons Body Mass Index (BMI) is calculated by a persons _____ and _____.
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height and weight
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RED 1-ARMC Health Notes & Switch 1-5:
True or False, vitamins are an adequate replacement for nutritious necessities?
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False
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RED 1-ARMC Health Notes & Switch 1-5:
True or false, BMI’s are the best way to determine if a person is overweight or not?
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False
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RED 1-ARMC Health Notes & Switch 1-5:
A person should exercise at least _____ a day.
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30 minutes
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RED 1-ARMC Health Notes & Switch 1-5:
True or false. Tap water is just as good to drink at filtered/bottled water?
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True
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RED 1-ARMC Health Notes & Switch 1-5:
True or false, a number of weight related diseases are connected to a lack of sleep?
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True
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RED 1-ARMC Health Notes & Switch 1-5:
According to Switch, what are the three steps to making a change or changing a person’s behavior?
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-Direct the rider
-Motivate the elephant
-Set a clear path
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BLUE 5:
1.) What legislation was created as a result of the sinking of the
Titanic?
A. Radio Act of 1910
B. Radio Act of 1912
C. Telecommunications Act of 1912
D. Communications Act of 1910
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B. Radio Act of 1912
• The Radio Act of 1912 is a US Federal Law that required all seafaring vessels to maintain 24-hour radio watch and keep in contact with nearby ships and coastal radio stations.
• Part of the momentum for the act's passage was the sinking of the Titanic
• The …
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BLUE 5:
2.) As purposed in Switch, which of the following techniques are NOT used to direct the rider?
A. Find the Bright Spots
B. Point to Destination
C. Grow Your People
D. Script the Critical Moves
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C. Grow your people
• Grow Your People (cultivating an identity and instilling a mindset) falls under the category of Motivate the Elephant
• Rider- the Rational side of you, the analyzing mechanism, the part that looks into the future (its opposite is the Elephant which is the Emot…
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BLUE 5:
3.) In 1877 Emily Reynaud created the first praxinoscope. What major field
was this technology part of?
A. Motion picture cameras
B. Moving image toys
C. Photography
D. Kinetography
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B. Moving image toys
• The praxinoscope was an animation device, the successor to the zoetrope
• It was invented in France in 1877 by Charles-Emile Reynaud
• Like the zoetrope, it used a strip of pictures placed around the inner surface of a spinning cylinder
• This allowed hi…
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BLUE 5:
4.) Which web-based video series (discussed in class) gained worldwide
media attention when it was outed as fictional in September 2006?
A. Miss Teen USA
B. LovelyGirl15
C. LonelyGirl15
D. Evolution of Dance
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C. LonelyGirl15
• YouTube: Broadcast Yourself
• Viral Fictional Video Blog
• People:
o Mesh Flinders- screenwriter
o Miles Beckett- wanted in the entertainment business
o Gregg Godfried- Entertainment lawyer, thought of series
o Jennifer Rose- Actress
• Good story line: drama,…
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BLUE 5:
5.) Which viral video recently became a Billboard Top 100?
a. Numa Numa
b. The Bed Intruder Song
c. David After Dentist
d. Chocolate Rain
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B. The Bed Intruder Song
• YouTube: Broadcast Yourself
• Viral Video: VERY quick spreading, all over internet
• Consumer created content
• "Bed Intruder Song" is a song by Antoine Dodson and The Gregory Brothers, featuring Kelly Dodson.
• The song by the Auto-Tune the News creat…
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BLUE 5:
6.) Which of the following is an aspect of radio that is NOT always
government regulated?
a. Cellular sales
b. Licenses
c. WiFi
d. Broadcasting
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C. WiFi
• A Wi-Fi enables devices such as a personal computer, video game console, smartphone or digital audio player can connect to the Internet when within range of a wireless network connected to the Internet.
• Cellular sales, radio licenses, and radio broadcasting have all been…
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BLUE 5:
7.)Question: What is the name of Itunes new music social networking sight?
A. Bing
B. Ping
C. Nano
D. Ishare
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B. Ping
• Social network for music
• Allows you to see what your friends are listening to, talking about, and downloading
• Allows you to follow artists and get discounts
• Helps you find new music based on your preferences
• Free! On iTunes 10
• Steven P. Jobs, Apple’s chief ex…
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BLUE 5:
8.) What is Google calling the new addition to their search tool "which predicts Internet search queries and shows results as soon as someone begins to type, adjusting the results as each successive letter is typed?"
A.) Google Speed
B.) Go Google
C.)Google Instant
D.)Google …
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C. Google Instant
• new search enhancement that shows results as you type
• The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.”
• Benefits
o Faster Searches: By …
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BLUE 5:
9.) A new use for GPS has recently gained popularity. What is this use?
A. Mapping running routes in communities
B. Tracking individuals
C. Mapping roadkill
D. Aiding in highway construction
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C. Mapping Roadkill
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BLUE 5:
10.) How many pages of text make up a GB?
a.181,976
b.192,308
c.197,364
d.79,805
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b.192,308
• Gigabyte- billion; 1,000,000,000
• You probably don’t need to remember this number because Shamp said he was going to change the content of all of the crazy number specific questions
• multiple of the unit byte for digital information storage.
• The prefix giga means …
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RED 5:
1. According to Wired magazine, The Web (HTML traffic viewed through a browser) makes up approximately what percentage of the Internet in 2010?
A) 10%
B) 23%
C) 67%
D) 90%
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B. 23%
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RED 5:
2. What is said to be one of the most important shifts in the digital world?
A. The move from the World Wide Web to semiclosed platforms
B. The move from semiclosed platforms to the World Wide Web
(can't remember the other 2 wrong answers I made up sorry!)
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A. The move from the World Wide Web to semiclosed platforms
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RED 5:
3. As opposed to using the web, there has been an increase in people using
A. "push" technologies such as mobile apps
B. personalized broswers
C. search engines like Google and Yahoo
D. personal laptops
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A. "push" technologies such as mobile apps
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RED 5:
4. Which was the first interactive online code that promised to put all
the apps in the cloud and replace the desktop with the webtop?
A.) HTML5
B.) Java
C.) Flash
D.) Ajax
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B. Java
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RED 5:
5. What was the title of the book written by the lead writer for The New York Times about the impact of techonogy on our lives?
A. The Past, Present, and Future
B. The Future is Here to Stay
C. Technology Moves Nextdoor
D. I Live in the Future and Here's How it Works
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D. I Live in the Future and Here's How it Works
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RED 5:
6. Robert Kraut of Carnegie Mellon University in Pittsburgh believes that more private behavior, such as personal phone calling, happens in public today and because of this, the eavesdropping “victims” are now:
A. The person being eavesdropped on while talking on a cell phone
B.…
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B. The overhearers who cannot get away from the conversation
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RED 5:
7. Many scholars think today’s mix of easy information sharing and celebrity-driven media culture is making our society more
A. Optimistic
B. Pessimistic
C. Narcissistic
D. Artistic
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C. Narcissistic
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RED 5:
8. John Locke, a linguistics professor at the City University of New York believes that eavesdropping is an "evolved human practice that is natural and often beneficial." He is the author of a new book titled:
A. Eavesdropping: An Intimate History
B. Made in America: A Social Hi…
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A. Eavesdropping: An Intimate History
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RED 5:
10. The use of cellphones in public places and social networks is making ____ easier to do.
A. Multitasking
B. Ignoring people
C. Getting peace and quiet
D. Eavesdropping
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D. Eavesdropping
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BLUE 3:
What was the only way people were able to communicate during the 9/11 attacks in NY?
A. Cell Phones
B. Land Lines
C. Direct Contact
D. Email
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D. Email
9/11
• http://www.youtube.com/watch?v=1lKZqqSI9-s
o This is basically just live news feed of the 9/11 attack.
o It showed several clips of the plane being flown into the tower.
• One concern Shamp had in covering this topic is that it might have been too soon.
• Everyone…
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BLUE 3:
Which of the following catastrophes was the FIRST to be video recorded LIVE?
The Hidenburg Blimp
JFK Assassination
Challenger Explosion
Titanic
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The Hidenburg Blimp
Hindenburg
• Famous Zepplin explosion/crash
• The Zepplin was a luxurious form of travel allowing a passenger to travel from Germany to America in 2 days (I believe).
• The originally used helium to fill the zeppelin. However, due to political differences US and…
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BLUE 3:
How did New Media play a part in Rodney King incident?
A. Someone from a hotel across the street called for help when King was being beaten
B. Someone from a hotel across the street recorded the policemen violently beating King.
C. Someone from a hotel across the street took p…
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B. Someone from a hotel across the street recorded the policemen violently beating King.
Rodney King
• On March 3, 1991 Rodney King, was beaten severely by police officers
• He was tasered twice, hit 56 times with a nightstick with 24 police officers taking part in the incident
o …
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BLUE 3:
David Sarnoff, who worked for _______ company, waited for at least _____ hours to receive information on Titanic survivors.
A.) Marconi, 48
B.) General Electronic, 48
C.) Marconi, 72
D.) General Electronic, 72
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C. Marconi, 72
Titanic
• On April 14, 1912 the Titanic, a huge supposedly sink-proof vessel that could cross the Atlantic in record time, set out on the Maiden Voyage
o 1517 people lost
o There was no media there but media did play a part…
David Sarnoff
• Worked for Marconi C…
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BLUE 3:
How did the Titanic Tragedy contribute to the advancement of new media?
A) People wanted to find out more about it
B) Too many people died and the laws needed to be changed
C) It led to the Radio Act of 1912
D) It didn't.
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C) It led to the Radio Act of 1912
Titanic
• On April 14, 1912 the Titanic, a huge supposedly sink-proof vessel that could cross the Atlantic in record time, set out on the Maiden Voyage
o 1517 people lost
o There was no media there but media did play a part…
David Sarnoff
• …
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BLUE 3:
Using an 8mm video film, who was able to catch the assassination of John F. Kennedy?
A) David Sarnoff
B) Jack Ruby
C) Abe Zapruder
D) Christa McAuliffe
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C) Abe Zapruder
• JFK was assassinated in Dallas, Texas during a parade. Abe Zapruder, a Dallas dressmaker, was filming the parade on an 8mm videocamera. The film was only 26 seconds long and was completely silent; however, it was one of the most emotional films ever shot. It allowed p…
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BLUE 3:
Which major broadcasting network had live coverage of Lee Harvey Oswald's Assassination?
(a) ABC
(b) CBS
(c) NBC
(d) All of the above
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C. NBC
• After JFK’s assassination, Lee Harvey Oswald was assassination at the Dallas Police Department as he was being transported. He was shot by Jack Ruby. Major new stations like ABC and CBS covered the assassination; however, NBC was the only station that was able to give live foo…
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BLUE 3:
How has the inclusion of new media in our everyday lives shaped our interpretation of tragic events?
a. new media allows for everyone to witness the events almost as soon as they happen
b. new media has made it possible to censor events to a greater extent than ever before
c. …
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a. new media allows for everyone to witness the events almost as soon as they happen
• New Media has allowed people to see, hear, and feel tragedies. It affects us in a new way, and mediates the story to us first hand allowing us to experience it for ourselves. New Media makes the even…
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BLUE 3:
What new media tool was used to help with efforts during the Hurricane Haiti disaster?
A. Google Maps
B. Twitter
C. Blogging
D. Email
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A. Google Maps
• Google maps were called in and used after Hurricane Haiti. Google launched Google Map Maker in Haiti to help relief efforts in the wake of the hurricane. These maps and data are used to navigate the areas to see where to deliver food and supplies to the region. To also…
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BLUE 3:
Something that you can’t look at, but you cannot look away, like "a trainwreck in slow motion" is a quintessential example of…
a. an amateur video recording
b. a visceral image
c. a mistake
d. a shared perspective
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b. a visceral image
• Visceral images are things you can’t look at, but things you cannot look away from. For instance, the pictures of the people jumping from the WTC towers on 911. You know what is happening to them, and how terrible it is, but you don’t want to miss it. Today they a…
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BLUE 1:
Which of the following terms means "people have a systematic tendency to ignore the situational forces that shape other people's behavior."?
A. Fundamental Attribution Error
B. Situational Attribution Error
C. Developmental Attribution Error
D. Accidental Attribution Error
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A. Fundamental Attribution Error
Fundamental Attribution Error means people have a systematic tendency to ignore the situational forces that shape other people’s behavior
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BLUE 1:
Which of the following is/are true? Choose the most correct answer.
I. Athens has a 28% poverty rate
II. There are over 400 homeless people in Athens at any given time
III. There are over 60 children in foster homes in Athens.
IV. There are less than 100 current organizations…
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A: C. (I, II, and III)
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BLUE 1:
How can you motivate the elephant to make changes?
A. Since the elephant is big, give it a big task.
B. Use small tasks to give it small victories.
C. Be hard on yourself if you can't make life changes, and eventually you will change.
D. Always look ahead to what hasn't been …
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B. Use small tasks to give it small victories.
Elephant needs small tasks for short periods with motivation
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BLUE 1:
What is the poverty rate for the city of Athens?
a. 12%
b. 25%
c. 28%
d. 34%
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c. 28%
Poverty in Athens
28% poverty rate
5th highest city (our size) nationally in highest poverty rate
students have more disposable income than locals
one of the poorest cities in Georgia
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BLUE 1:
What is the name of the community initiative that is looking to end poverty in Athens?
a. OneAthens
b. AthPov
c. Downtown Development Authority
d. Iron Triangle
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A. OneAthens
OneAthens: community initiative working to get rid of poverty in Athens
Brought together the government, university, school system, chamber of commerce, and non-profit sector looking to found out why there is generational poverty in Athens
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BLUE 1:
According to the lifestyle Guest Speaker, which night of the week is considers the “biggest party night “ in Athens?
a. Tuesday
b. Thursday
c. Monday
d. Friday
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B. Thursday
Alcohol
70 bars in 10 square blocks
can a bar in Athens survive if it does not serve underage drinkers? Yes!
Problem with underage drinking in Athens lack of accountability
How to make people care about Athens? Do we have widespread civic pride?
What are a few thing…
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LUE 1:
According to SWITCH what advice did financial guru Dave Ramsey give to Steven & Amanda Farrar to solve their debt problems?
A. List all their debts from highest to lowest interest rate. Optimize the impact of their money by making the minimum payments on all debts with all extr…
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Correct Answer: B. List all of their debts from smallest amount owed to largest amount owed. Make the minimum payments on all debts with all extra money going towards the first debt on the list, the one with the smallest amount owed. (Shrink the Change-Motivate the Elephant)
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BLUE 1:
Athens has a 28% poverty rate, the fifth highest for cities of comparable size. Which of the following best characterizes poverty?
a. students have more disposable income than locals
b. total income less than $24,000 for family of 4
c. children in foster homes
d. 400 homeles…
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b. total income less than $24,000 for family of 4 (correct)
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BLUE 1:
What is the behavioral strategy described by grocery store managers putting the milk at the back of the store or office managers setting up an open cubicle layout plan:
a. Finding the Feeling
b. Shrinking the Change
c. Tweaking the Environment
d. Building Habits
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c. tweaking the environment
Tweak the Environment-Shape the Path: change things around you to make your circumstances better for you goal [Example: grocery store managers putting the milk at the back of the store or office managers setting up an open cubicle layout plan]
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NMIX 2020: Midterm