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FLORAL DESIGN PRINCIPLES
-Fundamental Guidelines -Expressed visually through the use of the elements of design -Govern organization of materials
Primary Principles
􀁺􀁺Composition 􀁺􀁺Harmony 􀁺􀁺Unity 􀁺􀁺Proportion 􀁺􀁺Balance 􀁺􀁺Rhythm 􀁺􀁺Contrast 􀁺􀁺Scale 􀁺􀁺Focal Point
COMPOSITION
Organization or grouping of different components to achieve a unified whole. Each component should contribute to the overall outcome of the design
ORGANIZATION
(An exact, thorough process starting with the selection of the container, floral materials, and accessories, and ending with the placement of these components in the design. Achieved through the DESIGN PROCESS
HARMONY
The aesthetic quality created through the pleasing interaction of a combination of components in a composition. Answer the following questions in order to achieve harmony in a design: -What is the mood/theme of the composition? -What elements such as size, shape, texture, and color ar…
Harmony must consider:
Container/Mechanics Flowers and Foliage Accessories Placement
UNITY
State of being ONE 􀁺􀁺Relationship of parts to each other should produce a single, general effect. - expressed more clearly as the relationship between the individual components (color, texture, shape)
UNITY can be achieved by:
PROXIMITY -Placing components close together REPETITION - of a component - of an element TRANSITION -Gradual change from one component to the next
UNITY WITH VARIETY
􀁺􀁺TOO MUCH UNITY = DULL Repeat colors -- but different tints, tones, and shades 􀁺􀁺Repeat shapes but different sizes 􀁺􀁺Use a FOCAL POINT! 􀁺􀁺Avoid geometric stiffness
PROPORTION
-Compares the relationship of the units of a composition to each other in size, quantity, and degree of emphasis with in the composition. It is the relationship of one part to another or of one part to the whole design. -Setting the proportion in most designs begins with the container
Horizontal Container
-Correct proportion - Plant material should be 1 1/2 times the width of container plus the depth
Tall container
Correct proportion - Plant material should be 1 1/2 times the height of the container plus the depth
Proportion can be achieved by:
-Scaling flowers toward visual center -Largest flowers towards focal point -Buds and small flowers along the outside edges - Not using equal amounts of each component
BALANCE
Placement of components so that a feeling of both physical and visual stability is conveyed.
Mechanical Balance
Structural balance is gained by the proper placement of main stems forming a design
Visual Balance
established by the selection of correct sizes of materials, and the use of color, texture, etc.
SYMMETRICAL BALANCE
Identical flowers and foliages are arranged and repeated in the same position on either side of an imaginary central vertical axis. 􀁺􀁺Restful, peaceful, formal 􀁺􀁺Strength and stability 􀁺􀁺Stiff and contrived
ASYMMETRICAL BALANCE
􀁺􀁺Dissimilar elements on each side of central vertical axis. 􀁺􀁺Component on each side must have equal eye attraction or equal visual weight to provide balance. 􀁺􀁺Informal, natural, movement, attracts and holds attention
RHYTHM
􀁺􀁺Related, orderly movement that implies continuity. 􀁺􀁺Expresses a feeling of motion not confusion. 􀁺􀁺Eye should be led from: Top to Bottom Front to Back Side to Side
Rhythm is achieved through
REPETITION TRANSITION
CONTRAST
The difference between objects when they are placed next to each other. 􀁺􀁺 Provides excitement 􀁺􀁺 Prevents boredom 􀁺􀁺 Prevents hodge-podge 􀁺􀁺 Can be shown between different lines, forms, colors, textures, sizes and patterns
􀁺􀁺Dramatic design:
can be accomplished with strong contrast
Quiet design
can be accomplished with less contrast
SCALE
The relative ratio of the size of a composition to its surroundings -The size of the entire composition needs to be in scale with its surroundings -A design should be in scale to the surrounding environment -The flowers in a design should be in scale with the container
FOCAL POINT
-Area of greatest visual impact or weight; center of interest which naturally attracts the eye -Often the strongest color or most fully developed blossom are used to define the focal point -In asymmetrical arrangements the focal point is placed toward the high side of the arrangement
Location
-many times is located slightly above the rim of the container where the stems of the plant material seem to originate - extends slightly out in front of the container to give depth to the arrangement
Oriental style (line)
Use plant materials to represent naturalistic theme
European style (mass)
Blossoms are used as the main component in geometric designs
DESIGN STYLES
-Placement, location including table size and shape -Viewing level -Flowers and foliage -Container -Occasion, purpose Six primary categories: -Geometric -Formalinear -Naturalistic -Parallel -Modern -Interpretive -Abstract
FLORAL DESIGN STYLES
Evolved into the blending of: Oriental style (line) & European style (mass)
Geometric Design Styles
Definite geometric shape Composed of line, mass, or linemass concepts Radial stem placements Three main skeleton flowers -One - height -Two - width -Three - overall size
Circular Patterns- round
Round -Symmetrical balance -Radial stem placement -All sided -No focal point 􀁺􀁺 Terminus of an axis 􀁺􀁺 Centerpiece
Circular Patterns- Fan Shaped
Fan Shaped - Line flower equal length and same type -Symmetrical balance -Radial stem placement -One sided - Focal point centrally located 􀁺􀁺 Place emphasis in certain area
Circular Pattens- Crescent
Crescent - Line most important element - Line radiates from a point on the circumference - Two main axis flowers
Circular Patterns 􀁺􀁺 Hogarth Curve - S-Curve
-Developed by William Hogarth - Flowing, grace, gentleness, softness -Many variations -Compote
Triangular Designs- Symmetrical Triangle
Symmetrical Triangle - Formal, equilateral, man-made - Left and right sides - mirror images - Three primary axis flowers -Additional material within framework -One-sided -Room accent
Triangular Designs 􀁺􀁺 Asymmetrical Triangle
Asymmetrical Triangle - Less formal, more interesting -Objects or flowers unequal size, number, or weight placed on opposite sides of a vertical axis. Still in BALANCE One-sided 􀁺􀁺 Two variations -Right Angle Triangle -Scalene Triangle
Right Angle Triangle
􀁺􀁺 Tall main line is perpendicular to the base. 􀁺􀁺 Focal point towards high side 􀁺􀁺 Three primary axis flowers A matching pair of right-angle triangles frame an object and create perfect symmetry
SCALENE TRIANGLE
􀁺􀁺 Central axis is at an oblique angle to the base. 􀁺􀁺 Unequal sides and angles. 􀁺􀁺 Four primary axis flowers.
Vertical Designs
􀁺􀁺 Associated with perfect equilibrium 􀁺􀁺 Can act like exclamation points 􀁺􀁺 Dramatic, demand attention 􀁺􀁺 Can also be developed by the placement of mass or form flowers 􀁺􀁺 Can be one-sided or allsided
PARALLEL DESIGN STYLES
Parallelism - new design theory 􀁺􀁺 All stem placements run in the same direction 􀁺􀁺 Negative space as important as flowers 􀁺􀁺 Two types -Parallel Systems -New Convention
Parallel Systems
European floral designers late 1980's - Clusters or groups of flowers - One type in each cluster - Vertical pattern - Negative space between groupings Can be used in different design styles 􀁺􀁺 Base treated like naturalistic designs 􀁺􀁺Materials contained within container Asymmetric…
New Convention
Vertical and horizontal groupings 􀁺􀁺 Vertical clusters repeated horizontally 􀁺􀁺 Sharp right angles at base 􀁺􀁺 Form extensions to front, back, side Horizontal lines -Same materials and colors -Usually shorter, less material -Not all vertical groupings reflected -Negative space betw…
HORIZONTAL DESIGN
Container important 􀁺􀁺 Symmetrical or asymmetrical 􀁺􀁺 Can have center of interest 􀁺􀁺 All-sided 􀁺􀁺 Centerpieces
FORMALINEAR DESIGN STYLE
Holland & Germany - 1980's 􀁺􀁺 Asymmetrically balanced design - Few but interesting materials -Grouped -Negative space -Strong lines, forms, and colors 􀁺􀁺 Emphasize form and lines "Less is more." 􀁺􀁺 Exotic flowers and foliage
Naturalistic Design
Based on nature 􀁺􀁺 Can appear wild and uncultivated 􀁺􀁺 Not contrived or artificial 􀁺􀁺 Slice of outdoors - beauty of flowers without manipulation 􀁺􀁺 Three types -Botanical -Vegetative - Landscape
BOTANICAL DESIGN
New and Contemporary 􀁺􀁺 Study of the life of a plant 􀁺􀁺 Bulb flower 􀁺􀁺 Buds, blossoms, foliage, stems, bulbs and roots are visible 􀁺􀁺 Natural environment forms base Select low container or basket 􀁺􀁺 Floral foam Secure bulbed plant 􀁺􀁺 Add more of the same flower 􀁺􀁺 Add other bulbe…
VEGETATIVE DESIGN
Presents plants as they grow in nature 􀁺􀁺 Simulates a small slice of nature 􀁺􀁺 Seasonal compatibility 􀁺􀁺 All-sided Low container - floral foam 􀁺􀁺 Work from top downward 􀁺􀁺 Place tall flowers off center 􀁺􀁺 Do not alter flowers, buds, leaves, or stems 􀁺􀁺 Layer heights, bunch similar…
LANDSCAPE DESIGN
Depicts larger area of nature 􀁺􀁺 Represent parts of a natural landscape 􀁺􀁺Groomed garden 􀁺􀁺Organized in color groupings 􀁺􀁺 Base 􀁺􀁺 Season and environment 􀁺􀁺Generally one-sided Large, low, rectangular, oval or rounded container 􀁺􀁺 Tall materials in back 􀁺􀁺 Asymmetrical positioning
MODERN DESIGN STYLES
Reflect contemporary fashion, colors, and attitudes 􀁺􀁺 Trendy and faddish 􀁺􀁺 Some become part of design palette
MILLE DE FLEURS DESIGN
􀁺􀁺 A thousand flowers 􀁺􀁺 Rounded, multicolored 􀁺􀁺 Flowers close together or touching
BIEDERMEIER DESIGN
􀁺􀁺 Austria and Germany - 1815-1848 􀁺􀁺 Compact, rounded, or slightly conical in shape 􀁺􀁺 Concentric rings of flowers 􀁺􀁺 Each circular row - same flower Colors, forms and textures promote visual interest
PHOENIX DESIGN
Ancient Egyptian mythological bird Base - rounded 􀁺􀁺 Center - tall, flowering branches or line flowers 􀁺􀁺 Party centerpiece, home decoration
WATERFALL DESIGN
Early 1900's - Bridal Bouquets in Europe 􀁺􀁺 Romantic and naturalistic 􀁺􀁺 Downward flow of materials Depth created by layering 􀁺􀁺 Non-botanical elements 􀁺􀁺 Compote 􀁺􀁺 Formal or informal
SHELTERED DESIGN
"Protected" within container 􀁺􀁺Materials below container rim 􀁺􀁺 Privacy and protection Incorporated into other design styles
PAVE
Borrowed from art of jewelry making 􀁺􀁺 Setting of rhinestones and jewels so closely together in a piece that little or no metal is visible Flowers, leaves, other materials arranged closely together in a flat, jewel-like pattern 􀁺􀁺 No floral foam is visible 􀁺􀁺 Emphasizes shapes, sizes,…
Interpretive
Inspired by unconventional ideas, styles, and patterns yet adheres to elements and principles of design
Abstract
Nonrealistic use of natural or man-made materials to create new images
Interpretive /Free Form Designs
No geometric pattern 􀁺􀁺Materials organized to suggest given theme or mood 􀁺􀁺 Two types -Realistic -Non-realistic
Realistic Interpretive Design
Follows rules of nature 􀁺􀁺 Free of geometric patterns
Non-realistic Interpretive Design
Unusual use of materials 􀁺􀁺 Form is striking and bizarre 􀁺􀁺 No illusion to reality 􀁺􀁺 Approaching abstract
Abstract Designs
Depends on imagination of artist and viewer 􀁺􀁺 Eye can only see what the mind understands 􀁺􀁺 Open broader vistas and increase awareness and appreciation of order Artist takes natural forms and manipulates them 􀁺􀁺 Not hampered by set of rules 􀁺􀁺 Approach with open mind
ADVANCED DESIGN TECHNIQUES
The manner with which a designer implements specialized procedures and methods of placing plant materials and decorative accessories into a composition 􀁺 Basing 􀁺 Grouping/Zoning 􀁺 Uniting/Tying 􀁺 Strengthening Visual Movement
BASING
Techniques used to make a decorative surface for the foundation from which a floral design emerges 􀁺 Decorative and/or functional 􀁺 Visual stability and balance 􀁺 Maximum visual appeal Parallel/vegetative designs 􀁺 3 types -terracing -clustering -layering
Terracing
Placing like materials in a stairstep fashion 􀁺 Horizontal lines 􀁺 Creates depth
Clustering
Placing a collection of small textural flowers or foliage or a single kind close together. 􀁺 Individual components become a mass
Layering
Covering a surface with foliage or other materials horizontally by overlapping the individual units 􀁺 Little or no space between components
GROUPING AND ZONING
Create an organized, planned feeling 􀁺 Emphasize forms and colors 􀁺 Flowers keep their identity
GROUPING
The placement of identical material within a specific limited area 􀁺 Each piece maintains individual identity 􀁺 Negative space 􀁺 Vegetative, formalinear, parallel designs
ZONING
Confining like materials to specific areas within the composition 􀁺 Larger scale treatment
UNITING or TYING TECHNIQUES
Joining materials together, functionally, visually or both 􀁺 Types: - banding - binding
BANDING
Encircling plant or other component consecutive rings 􀁺 Merely decorative 􀁺 Draw attention
BINDING
Physically joining or fastening stems together 􀁺 Mechanical technique
STRENGTHENING VISUAL MOVEMENT
Increase rhythm 􀁺 Stimulate visual movement 􀁺 Types - framing - shadowing - mirroring
FRAMING
Uses branches, foliage, or manmade materials 􀁺 Enclose, or partially enclose, delineate or showcase material within
SHADOWING
3-D appearance 􀁺 Close placement of one identical material directly behind another but lower or higher
MIRRORING
Placement of materials such that one appears to reflect the other
CONTAINERS used for
STARTING POINT OF 3-D PICTURE 􀂔HARMONIZES WITH DESIGN AND SETTING 􀂔CREATE SENSE OF HARMONY AND UNITY
FUNCTION
ANCIENT TIMES 􀂔PRESENT TIMES 􀂔HOLD WATER 􀂔APPROPRIATE OPENING 􀂔APPROPRIATE WEIGHT 􀂔HELP CONCEAL MECHANICS
SHAPE AND SIZE
FLOW VISUALLY 􀂔CREATE HARMONY 􀂔FORM RELATIONSHIP 􀂔SCALE AND PROPORTION 􀂔SIZE FUNCTIONS BOTH PHYSICALLY AND VISUALLY
STYLE
SHAPE, SIZE, COLOR, PATTERN, TEXTURE ALL HELP DETERMINE MOOD OR THEME 􀂔COLOR AMOUNT OF CONTAINER SEEN VARIES 􀂔CAN BE VISUAL EMPHASIS 􀂔CAN BE TOTALLY HIDDEN (FUNCTIONAL)
Common Container Materials
Glassware 􀂔 Plastics 􀂔Baskets 􀂔Brass 􀂔Ceramics
GLASS
COMMON 􀂔AFFORDABLE 􀂔VERSATILE 􀂔VAST SELECTION OF SHAPES, SIZES, STYLES AND COLORS 􀂔CLEAR GLASS OFFERS CHALLENGE 􀂔FLORAL PRESERVATIVE
PLASTIC
WIDE VARIETY OF SHAPES, SIZES, STYLES, AND COLORS 􀂔CAN TAKE ON APPEARANCE OF GLASS, BRASS, AND CERAMIC 􀂔LOW COST 􀂔UNBREAKABLE 􀂔LIGHTWEIGHT
BASKETS
WIDE RANGE OF STYLES, SIZES, SHAPES, AND FIBER COMBINATIONS 􀂔GENERALLY INEXPENSIVE 􀂔VARIOUS COLORS AND TEXTURES 􀂔CAN PRESENT STABILITY PROBLEMS 􀂔MUST HAVE LINER
BRASS
HIGHLY REFLECTIVE SURFACE 􀂔FORMALITY AND ELEGANCE 􀂔SEVERAL SHAPES, SIZES, AND STYLES 􀂔GENERALLY INEXPENSIVE 􀂔USE PLASTIC LINERS
The Art of Ceramics
One of the first inventions • One of the first art forms
Ceramics
Ancient china • Pottery wheel • Porcelain/chinaware • Celadon Three basic categories - Earthenware - Stoneware - Porcelain
The Process
Throwing, Slipcasting
Earthenware
Porous • 1740-21300f
Stoneware
Hold water • 2200-23000f • Table safe • Rugged look and feel
Porcelain
Most vitreous - glass-like • Highest quality • Strongest • 2200-25000f
Ceramics in Floral Design
Many styles and types - Stylized lines and forms - Decorative designs and patterns - Novelty/special occasion
CONTAINERS types
TRADITIONAL OR CONVENTIONAL DESIGNS • CONTEMPORARY DESIGNS
CONTAINERS
OFTEN CHOSEN AFTER FLOWERS AND FOLIAGE HAVE BEEN SELECTED • NEEDS TO RELATE IN COLOR, TEXTURE AND/OR SHAPE • CONTAINER PRIMARY FEATURE

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