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Symbolic Interactionism
Study of how social life is constructed thru acts of symbolic communication
Conflict Theory
Theory that conflict between competing interests is the basic, animating force of social change and society in general
Functionalism
Theory that various social institutions & processes in society exist to serve some important function to keep society running
Manifest Functions
Explicit
Latent Functions
Hidden
Macro Sociology
Looks at social dynamics across whole societies, or a large part of them
Micro Sociology
Seeks to understand local interaction
Social Institution
Complex group of interdependent positions that preform a social role & reproduce themselves over time
Sociological Imagination
Ability to see the connections between our personal experience and larger forces of history
Sociology
Study of Human Society
C. Wright Mills
Sees link between "personal troubles" and "social issues" "make the familiar strange"
Generalizability
The extent to which we can claim our findings inform us about a group larger then what we studied
Validity
The extent to which an instrument measures what it is intended to measure
Reliability
The likelihood of obtaining consistent results using the same measure
Hypothesis
A proposed relationship between 2 variables
Operationlization
The process of assigning a precise method for measuring a term being examined for use in a particular study
Dependent Variable
The effect. The outcome a researcher is trying to explain.
Independent Variable
The cause. The variable(s) that are effecting the DV
Reverse Causality
A situation in which researchers believe that A is causing B, but really, B is causing A
Causality
Notion that a change in one factor results in a corresponding change in another factor
Correlation
Simultaneous variation in 2 variables
Deductive
1. Theory. 2. Hypothesis 3. Empirical Observations 4. analyze data to confirm, reject or modify original theory
Inductive
Starts with empirical observations and then forms a theory
Quantitative
Seeks to find info about the social world that its already in- or that can be converted to a numeric form
Qualitative
Seeks to find info on social world that can not be converted to numeric form
Content Analysis
Systematic analysis of the content rather then the structure of a communication- such as written work, speech or film.
Comparative Research
2 or more entities (such as countries) that are similar on some things, but differ on 1 thing in question- are compared to learn about the thing that makes them different
Open Ended Question
Allows respondents to come up with their own answers
Close Ended Question
Constrains respondents to a limited set of answers
Survey
A ordered series of questions, asking people to give precise information about their behaviors and attitudes
Interviews
A research method, qualitative
Participant Observation
Qualitative research that seeks to uncover the meaning people give their social actions by observing their behaviors in practice. Both participant and observer
"White Coat" Hawthorne Effect
When people know they are being studied and thus act differently
What we can observe
What we can observe
Latent Content
What is implied but not stated outright
Control Group
They do not get the treatment- but think they do
Treatment Group
They get the treatment
Unobtrusive Measures
Researchers collect observational data without disrupting the people who are being studied
3 Rules of Ethical Research
1. Do No HarmĀ  2. Informed ConsentĀ  3. Voluntary Participation
Culture
Thoughts, behavior & production passed down thru generations by communicative interaction. Everything except for the natural environment
Material Culture
Everything that is a part of our constructed, physical environment, including technology
Ethnocentrism
Belief that ones own group is superior to others
Cultural Relativism
Taking into account the differences across cultures and not passing judgement or assigning value.
Mores
Strongly sanctioned norms
Folkways
Weakly sanctioned norms
Sanctions
Rewards or punishments for following/breaking norms
Formal Norms
Rules written down
Informal Norms
Rules not written down
Subculture
Distinct cultural values and behavior patterns of a group in society, a group united by sets of concepts, values, symbols and a shared meaning specific to the members that distinguish it from others within the same culture
Norms
Set of formal and informal rules. Understandings that regulate the behavior of individuals and groups
Hegemony
A condition by which a dominant group uses its power to elicit the voluntary "consent" of the masses
Domination
Getting people to do what you want by use of force
Consumerism
Steady acquisition of material possessions, often with the belief that happiness and fulfillment can be achieved

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