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JOUR 3745: EXAM 1
Culture
(characteristics |
-changes
-specific to a group
-learned
-shared beliefs, values, customs, rituals, traditions, and cultural artifacts/symbols
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Pop culture (characteristics)
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-origin
-motivation
-diffusion
-shelf-life
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Elitist Perspective
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-only a few elite individuals decide what is "high culture" and can appreciate it
-pop culture is mass-produced and considered "low culture"
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Pop Culture Scholar Perspective
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-culture is widespread among members of society
-No "high" and "low" culture
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edifying impulse
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wanting to expose people to what is good for them (good culture)
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premise
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the big picture description of the medium's agenda
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plot
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the storyline (chain of events occurring in an episode)
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Subplot
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a story within the story (EX: relationships between characters)
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manifest v. latent message
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manifest: obvious
latent: hidden
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5 media trends
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-media fragmentation
-concentration of ownership within one industry
-mass media conglomerates
-cross-media ownership
-globalization
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Advantages of conglomerates
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-mass production
-cost-effective
-owners have more control over content
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Disadvantages of Conglomerates
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-biases of content
-narrowly defined consumer group
-no one to hold accountable except those within the company
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Production
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the creation of the product
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Distribution
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marketing, advertising, promoting the product
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Exhibition
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the presentation of the final product
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vertical integration
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control over all stages of the production process (production, distribution, exhibition)
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horizontal integration
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one company's control over many different types of industries
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advantages and disadvantage of horizontal and vertical integration
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+leads to good synergy
+enables better control of content
-little variation in the kinds of stories they use
|
synergy |
The ability of mass media organizations to channel content into a wide variety of mass media on a global scale through control over production, distribution, and exhibition in as many of those media as possible.
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political economy perspective
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audiences are no longer consumers, they are commodities sold to advertisers
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advertiser's consumer segment
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EX: females age 18-35
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network show's audience
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EX: Age 18-35 females that watch "The Bachelorette"
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commodification
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making unsaleable things (people), available to sale
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Age of Hyper-commercialism
(McChesney)
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media are more concerned about pleasing advertisers than about producing good quality TV programs
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Motivations to create shows
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-desire to create
-desire for $$$
-desire to influence
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