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OIM 210: EXAM 1
founder of Zappos
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Nick Swinmurn
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founders of youtube
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chad harley, steve chen, jawed karim
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founder of amazon
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jeff bezos
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founder of microsoft
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bill gates
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who founded google
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larry page
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founder of yahoo
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jerry yang
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design thinking
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the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success
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user experience
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how product works in the real world, or how a person feels about using your product
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design
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can change business, talks benefits not features, doesn't make users think
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brand
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how customers feel about you
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customer empathy map
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think and feel, hear, see, say and do, pain, gain
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competitive advantage
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firm controls a set of exploitable resources that are valuable, rare, imperfectly imitable and nonsubstitutable
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overall low cost leadership strategy
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best prices in industry
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broad differentiation strategy
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offers better products than competitors
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focused low-cost strategy
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lower cost and better products than competitors
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focused differentiation strategy
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particular buyer segment, differentiation
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best-cost provider strategy
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good quality products at competitive prices
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IS strategy triangle
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business, organization, information strategy, o and i rely on b
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value chain
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purchased supplies and inbound logistics, operations, outbound logistics, sales and marketing, service, all these rely on development, hr management and general admission
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five forces model
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level of industry competitiveness relies on: rivalry among existing firms, threat of new entrants, bargaining power of buyers, threat of substitute of products, bargaining power of suppliers
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sustaining innovation
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improves the performance of established products for mainstream customer
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disruptive innovation
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brings a difference value proposition to the market
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precursors to innovation
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a core business that in is control, a game plan, resource allocation, disrupt competitors, not customers
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testings for disruptive ideas
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large enough pop? good enough performance? disruptive to all incumbents?
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long tail
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innovation for the lower 97% of customers
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disintermediation
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reduction in the use of intermediaries between producers and consumers
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user ex: surface
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brings everything together visually
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user ex: skeleton
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makes structure complete, components
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user ex: structure
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gives shape to scope, how will website fit together
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user ex: scope
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transforms strategy into requirements, features
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user ex: strategy
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where it all begins, what do users want
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distribution channels
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the path through which products or services get to customers
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cinematch
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netflix collab filtering
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