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Reciprocity
Feel obligated to return favors
System justification
High status groups justify being on top
In-group
Group observer belong to
Out-group
Group observer doesnt belong to
Within- group assimilation
Members of a group to be perceived as more similar than when viewed as aggregate of individuals
Between-group contrast
Members of different groups perceived as more different than when viewed as individuals
Out-group homogeneous effect
Out group seen as more homogeneous than in group
Social identify theory
Member of the superior groups have much more high self esteem, greater in group rewards,and more likely to use the system justification method
Fein & spencer
Not just bring in group up, also putting out group down
Social influence
Hows people behavior is affected by pressure from others
How many types of social influences? And what are they?
1. conformity 2. compliance 3. obedience
Conformity
Yielding to perceived group pressure by copying the behavior and/ or beliefs others
Compliance
Acting in accord with a request
Obedience
Performing an action in response to a direct order
What was the sherif experiment about?
Made series of judgements of how much the light moved around the room
What type of social influence was Sherif experiment about?
Conformity
Auto kinetic effect
The affect when someone stares at a stationary point of light in a dark room when there is no frame of reference
What was Ash study about?
Which three lines on the right was equal to the the length of the standard line
What are the similarities of the Ash and Sherif study?
Both were high levels of conformity & show power others have on our perception
What social influence was related to Ash's study?
Comformity
What were the differences between Ash & Sherif's study?
Sherif task was more difficult, the physical reality was ambigous & Ash's task was simple, the physical reality was very close
Normative
We fear the consequences of being deviant
Informational influence
We want to be correct in our judgements & look to others for reinsurance
Foot-in-the-door technique
Two step compliance technique in which the influencer starts with a small request, and then later follows this with a larger, less desirable request
What social influence does the foot-in-the-door technique refer to?
Compliance
Door-in-the-face
A two step- compliance technique in which, after having a larger request refused, the influencer offers a much smaller one
Social norms
An expected stander behavior and beliefs in a group
Thats-not-all technique
A two step compliance technique in which the influencer makes larger request, then immediately offers a discount or bonus before the initial request is refused
Low- balling
A two step compliance strategy in which the influencer secures agreements with a request by understating its true cost
Consistency & commitment
After we make a commitment we want to act consistently
Low-ball is a form of what?
Commitment
Scarcity
Opportunities seem more valuable when they are less available
Command vs. request
We often blindly obey authorities
What was milligram's study about?
The 150 volts study
Group
Several inter dependent people who have emtional ties and interact on a regular basis
Stereotypes
Set of beliefs and expectations about member of social group
Generalization
Ignores the possibility if individuals variation
Prejudice
Attitude towards members of specific social group that suggests they deserve inferior social status
What is the difference between stereotypes and prejudice?
The belief about specific groups, verses the attitude towards those groups
Discrimination
Negative action towards members of specific social group
Hare Krishna's
Chanting for donations
What is a typical jury size in the U.S?
12 or 6
What are the advantages of having a small jury?
Its cheaper,faster, and easier
Non-unanimous
Once they have a certain number need to convict they are done

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